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Magnus Åström

Founder & CEO, Now Interact · 1 appearance on the record.

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Magnus Åström founded and leads Now Interact, a predictive intelligence and machine learning SaaS platform optimizing omnichannel customer interactions. Previously, he founded the transport management SaaS platform Primelog and business consultancy Inlead.

15statements → 9claims → 1claims resolved → 3.67/5average certainty → 1/5average debate potential → 2said about them ↓

1 supported 0 partly supported 0 contradicted 8 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 6 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 1 is resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Magnus argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Now Interact raises $5M Series A, reaching $7M total funding
“Yeah, so we did two million in total in a couple of seed rounds, and then now we did an A round with five million A round.”
Magnus Åström Mar 7, 2017 ▶ 11:02 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Magnus Åström on measured tape to publish a rate. This says nothing about how they speak.

Everything Magnus Åström said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Now Interact raised $5M at a $13M-$14M pre-money valuation
“We took in the money, I think it's about It's about 13, fourteen million pre-money.”
Magnus Åström Mar 7, 2017 ▶ 15:01 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Now Interact generates $220K MRR across just 19 enterprise customers
“We have 19 customers on that product, and we are on a MRR of 220 K.”
Magnus Åström Mar 7, 2017 ▶ 10:36 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Supported
Now Interact raises $5M Series A, reaching $7M total funding
“Yeah, so we did two million in total in a couple of seed rounds, and then now we did an A round with five million A round.”
Magnus Åström Mar 7, 2017 ▶ 11:02 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Now Interact lost only one customer over two and a half years
“One has churned until the last two and a half years, we have lost one customer.”
Magnus Åström Mar 7, 2017 ▶ 11:21 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Now Interact's CAC is $30,000 per customer
“30 K.”
Magnus Åström Mar 7, 2017 ▶ 12:04 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Disclosure
Now Interact is allocating most of its $5M round to US expansion
“Some is going to be invested in R&D, but most of it in sales. And we are, I mean, for us as a European company, it's a quite big thing to go across the Atlantic and start the US operations and hire people in the US and I will move there myself. So the budget f…”
Magnus Åström Mar 7, 2017 ▶ 13:29 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Now Interact's new product grew nearly 100% year-over-year in 2015-2016
“So we have been like, you know, growth rate of about 20% if you look top line, but we, the new product has been growing almost a hundred percent year on year.”
Magnus Åström Mar 7, 2017 ▶ 14:20 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Now Interact generated $3.5M in total revenue in 2016
“So it's three and a half million.”
Magnus Åström Mar 7, 2017 ▶ 14:36 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Åström: Primelog Had Roughly $2M to $2.5M Trailing Revenue Before Exit
“It was about 2,000,002 and a half million roughly.”
Magnus Åström Mar 7, 2017 ▶ 2:58 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Disclosure
Åström: Primelog Raised Roughly $1.5M in Total Capital
“We raised roughly, you know, one and a half million or something like that. Not more than that.”
Magnus Åström Mar 7, 2017 ▶ 4:41 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Disclosure
Magnus Åström retained roughly 10% equity in Primelog upon its exit
“Roughly 10%.”
Magnus Åström Mar 7, 2017 ▶ 4:50 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Disclosure
Åström sold his stake in InLead because it became a consulting firm
“So I decided to sell the company because it wouldn't, it didn't turn out as a software play as I would like it to be. And the database itself were not as big as it should be. So it ended up being more of a consultant business, which I, well, it's interesting, …”
Magnus Åström Mar 7, 2017 ▶ 5:43 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
InLead generated $1.5M in trailing 12-month revenue before Åström exited
“One and a half million.”
Magnus Åström Mar 7, 2017 ▶ 6:12 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Now Interact operates with 28 employees split across R&D, sales, and CS
“We have 28 people in the team, 50% is R&D, data scientists and developers, and the rest is divided with, divided fifty-fifty between sales and marketing and customer success.”
Magnus Åström Mar 7, 2017 ▶ 11:32 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Disclosure
Now Interact plans to spend roughly $500k on marketing for the year
“For the year we are looking to spend roughly, well, half a million or something like that.”
Magnus Åström Mar 7, 2017 ▶ 12:46 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

The other half of the tape: Magnus Åström's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

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0112017episodes it came up in
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2017 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChann Mar 7, 2017 11m
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