Assertion certainty 4/5 debate potential 1/5

InLead generated $1.5M in trailing 12-month revenue before Åström exited

Magnus Åström · EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom · Mar 7, 2017 · at 6:12

Magnus Åström discusses the financials of his previous company, InLead, before he exited to start Now Interact.

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“One and a half million.”

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More from Magnus Åström

Disclosure
Now Interact raised $5M at a $13M-$14M pre-money valuation
“We took in the money, I think it's about It's about 13, fourteen million pre-money.”
Magnus Åström Mar 7, 2017 ▶ 15:01 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Now Interact generates $220K MRR across just 19 enterprise customers
“We have 19 customers on that product, and we are on a MRR of 220 K.”
Magnus Åström Mar 7, 2017 ▶ 10:36 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Supported
Now Interact raises $5M Series A, reaching $7M total funding
“Yeah, so we did two million in total in a couple of seed rounds, and then now we did an A round with five million A round.”
Magnus Åström Mar 7, 2017 ▶ 11:02 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Now Interact lost only one customer over two and a half years
“One has churned until the last two and a half years, we have lost one customer.”
Magnus Åström Mar 7, 2017 ▶ 11:21 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Assertion Not checkable as stated
Now Interact's CAC is $30,000 per customer
“30 K.”
Magnus Åström Mar 7, 2017 ▶ 12:04 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
Disclosure
Now Interact is allocating most of its $5M round to US expansion
“Some is going to be invested in R&D, but most of it in sales. And we are, I mean, for us as a European company, it's a quite big thing to go across the Atlantic and start the US operations and hire people in the US and I will move there myself. So the budget f…”
Magnus Åström Mar 7, 2017 ▶ 13:29 EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom
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