Now Interact's CAC is $30,000 per customer
Magnus Åström · EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom · Mar 7, 2017 · at 12:04
Magnus Åström, CEO of Now Interact, shares unit economics and customer acquisition costs with Nathan Latka.
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“30 K.”
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More from Magnus Åström
Now Interact raised $5M at a $13M-$14M pre-money valuation
“We took in the money, I think it's about
It's about 13, fourteen million pre-money.”
Now Interact generates $220K MRR across just 19 enterprise customers
“We have 19 customers on that product, and we are on a MRR of 220 K.”
Now Interact raises $5M Series A, reaching $7M total funding
“Yeah, so we did two million in total in a couple of seed rounds, and then now we did an A round with five million A round.”
Now Interact lost only one customer over two and a half years
“One has churned until the last two and a half years, we have lost one customer.”
Now Interact is allocating most of its $5M round to US expansion
“Some is going to be invested in R&D, but most of it in sales. And we are, I mean, for us as a European company, it's a quite big thing to go across the Atlantic and start the US operations and hire people in the US and I will move there myself. So the budget f…”