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Kendall Antonelli

Co-Owner & President, Antonelli's Cheese Shop · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutivekendall-antonelli.com ↗

Kendall Antonelli co-founded Antonelli's Cheese Shop in Austin, Texas in 2010 with her husband John. She expanded the business into statewide wholesale, educational tasting rooms, and nationwide delivery.

14statements → 8claims → 1claims resolved → 4.07/5average certainty → 1.07/5average debate potential → 3said about them ↓

0 supported 0 partly supported 1 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 6 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kendall argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Antonelli: Only one grilled cheese restaurant existed in the US around 2008
“And along those lines, we ran a grilled cheese club out of our house cause this is before, there was only one other grilled cheese restaurant in the nation.”
Kendall Antonelli Jul 25, 2016 ▶ 3:54 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kendall Antonelli on measured tape to publish a rate. This says nothing about how they speak.

Everything Kendall Antonelli said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Antonelli: Antonelli's Cheese Shop is fully self-funded with no outside investors
“We don't have any investors, we're ourselves right now, we're fully funded ourselves which we like so far, because we like being my own boss, not being accountable to anybody.”
Kendall Antonelli Jul 25, 2016 ▶ 9:30 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Assertion Not checkable as stated
Antonelli: Antonelli's Cheese Shop averages 50% COGS and 50% gross margin
“Our cogs and our profit margin is split basically fifty-fifty percent on average.”
Kendall Antonelli Jul 25, 2016 ▶ 9:53 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Disclosure
Antonelli's Cheese Shop supplies around 200 Central Texas restaurants and chefs
“Wholesale, so we sell to around 200 restaurants and chefs in Central Texas.”
Kendall Antonelli Jul 25, 2016 ▶ 16:16 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Disclosure
Wholesale accounted for nearly half of Antonelli's $1.9M 2015 revenue
“Wholesale was almost half of that.”
Kendall Antonelli Jul 25, 2016 ▶ 16:28 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Disclosure
Antonelli's Cheese Shop generated $645,000 in retail revenue in 2015
“So retail was 645,000.”
Kendall Antonelli Jul 25, 2016 ▶ 16:37 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Disclosure
Antonelli's generated $200,000 from cheese tastings and corporate events in 2015
“And then events, we do, we teach cheese tasting classes, we do wine and cheese appreciation, so we team up with businesses and offer team building events, leadership events client appreciations and then all sorts of other bachelorette parties and this and that…”
Kendall Antonelli Jul 25, 2016 ▶ 17:10 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Assertion Not checkable as stated
Antonelli's Cheese Shop made zero profit on $1.9M revenue in 2015
“On the 1.9 million, how much do you make on that? How much did you make in 2015? Do you know? Zero.”
Kendall Antonelli Jul 25, 2016 ▶ 18:57 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Prediction Not checkable as stated
Antonelli's projects $80,000 profit on $2.2 million in 2016 revenue
“We think if we hit our numbers, we'll be profitable this year. If we hit 2.2 million, we'll profit about 80,000.”
Kendall Antonelli Jul 25, 2016 ▶ 19:14 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Assertion Not checkable as stated
Kendall Antonelli Has Never Missed a Weekly Newsletter Since Launching
“I send a weekly email newsletter and I've written it, I didn't even miss the weeks that we were in the hospital giving birth to our kids and we started it three months before, Before we ever open, and we send one out every week”
Kendall Antonelli Jul 25, 2016 ▶ 21:45 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Assertion Contradicted
Antonelli: Only one grilled cheese restaurant existed in the US around 2008
“And along those lines, we ran a grilled cheese club out of our house cause this is before, there was only one other grilled cheese restaurant in the nation.”
Kendall Antonelli Jul 25, 2016 ▶ 3:54 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Assertion Not checkable as stated
Antonelli's Cheese Shop Pays $12 Per Square Foot Triple Net
“Well, now we pay 12 dollars a square foot triple net, and so it's going up, but it wasn't originally triple net or anything like that.”
Kendall Antonelli Jul 25, 2016 ▶ 6:06 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Assertion Not checkable as stated
Antonelli's Cheese Shop Spans 700 Sq Ft Retail and 1,200 Sq Ft Total
“It's 700 square feet. 700 square feet retail in the back of the house, which is actually a teeny shop it's about 1200 square feet total for the shop.”
Kendall Antonelli Jul 25, 2016 ▶ 7:01 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Disclosure
Antonelli's founders halted their own salaries to fund new talent hires
“This last year chose to cut it off because we're really looking to hire talented people”
Kendall Antonelli Jul 25, 2016 ▶ 19:30 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?
Assertion Not checkable as stated
Antonelli's Cheese Shop Has 12,000 Email Subscribers
“We have 12,000 people who have signed up on our listserv”
Kendall Antonelli Jul 25, 2016 ▶ 22:59 EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why?

The other half of the tape: Kendall Antonelli's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

tap a year for its mentions
0021322016episodesmentions
0122016episodes it came up in
000.811.522016episodesmentions per episode
2016 3 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why? Jul 25, 2016 17m
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