The Ledger
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Antonelli: Antonelli's Cheese Shop is fully self-funded with no outside investors
“We don't have any investors, we're ourselves right now, we're fully funded ourselves which we like so far, because we like being my own boss, not being accountable to anybody.”
Antonelli: Antonelli's Cheese Shop averages 50% COGS and 50% gross margin
“Our cogs and our profit margin is split basically fifty-fifty percent on average.”
Antonelli's Cheese Shop supplies around 200 Central Texas restaurants and chefs
“Wholesale, so we sell to around 200 restaurants and chefs in Central Texas.”
Wholesale accounted for nearly half of Antonelli's $1.9M 2015 revenue
“Wholesale was almost half of that.”
Antonelli's generated $200,000 from cheese tastings and corporate events in 2015
“And then events, we do, we teach cheese tasting classes, we do wine and cheese appreciation, so we team up with businesses and offer team building events, leadership events client appreciations and then all sorts of other bachelorette parties and this and that…”
Antonelli's Cheese Shop made zero profit on $1.9M revenue in 2015
“On the 1.9 million, how much do you make on that? How much did you make in 2015? Do you know? Zero.”
Antonelli's projects $80,000 profit on $2.2 million in 2016 revenue
“We think if we hit our numbers, we'll be profitable this year. If we hit 2.2 million, we'll profit about 80,000.”
Kendall Antonelli Has Never Missed a Weekly Newsletter Since Launching
“I send a weekly email newsletter and I've written it, I didn't even miss the weeks that we were in the hospital giving birth to our kids and we started it three months before, Before we ever open, and we send one out every week”
Antonelli: Only one grilled cheese restaurant existed in the US around 2008
“And along those lines, we ran a grilled cheese club out of our house cause this is before, there was only one other grilled cheese restaurant in the nation.”
Antonelli's Cheese Shop Pays $12 Per Square Foot Triple Net
“Well, now we pay 12 dollars a square foot triple net, and so it's going up, but it wasn't originally triple net or anything like that.”
Antonelli's Cheese Shop Spans 700 Sq Ft Retail and 1,200 Sq Ft Total
“It's 700 square feet. 700 square feet retail in the back of the house, which is actually a teeny shop it's about 1200 square feet total for the shop.”