Kendall Antonelli Has Never Missed a Weekly Newsletter Since Launching
Kendall Antonelli · EP 366: Her Cheese Shop Does $1m+ Annually, EBITDA Low, Why? · Jul 25, 2016 · at 21:45
Kendall Antonelli, co-founder of Antonelli's Cheese Shop, discusses maintaining an uninterrupted weekly email newsletter streak for customer storytelling.
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“I send a weekly email newsletter and I've written it, I didn't even miss the weeks that we were in the hospital giving birth to our kids and we started it three months before, Before we ever open, and we send one out every week”
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More from Kendall Antonelli
Antonelli: Antonelli's Cheese Shop is fully self-funded with no outside investors
“We don't have any investors, we're ourselves right now, we're fully funded ourselves which we like so far, because we like being my own boss, not being accountable to anybody.”
Antonelli: Antonelli's Cheese Shop averages 50% COGS and 50% gross margin
“Our cogs and our profit margin is split basically fifty-fifty percent on average.”
Antonelli's Cheese Shop supplies around 200 Central Texas restaurants and chefs
“Wholesale, so we sell to around 200 restaurants and chefs in Central Texas.”
Wholesale accounted for nearly half of Antonelli's $1.9M 2015 revenue
“Wholesale was almost half of that.”
Antonelli's generated $200,000 from cheese tastings and corporate events in 2015
“And then events, we do, we teach cheese tasting classes, we do wine and cheese appreciation, so we team up with businesses and offer team building events, leadership events client appreciations and then all sorts of other bachelorette parties and this and that…”