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Joe Howard

Founder & Chief Innovation Officer, WP Buffs · 1 appearance on the record.

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founderexecutivehost@JosephHHoward ↗wpbuffs.com ↗

Joe Howard founded WP Buffs in 2016, building it into a global 24/7 WordPress site management and white-label support service for agencies and website owners. He also created the WPMRR community and podcast focused on growing monthly recurring revenue, and later co-founded the no-code product tour SaaS Driftly.

12statements → 3claims → 0claims resolved → 3.75/5average certainty → 1.33/5average debate potential → ≈4.5/5argument clarity, estimated →

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 8 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Joe argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Joe Howard on measured tape to publish a rate. This says nothing about how they speak.

Everything Joe Howard said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Low-ARPU businesses can reach net negative churn via white-label volume
“I think it's possible at a lower price point to hit net negative churn. Our model with white label partners means if we bring on significant white label partners that bring on, you know, 40, 50, 60 sites at a time that's an easy way to add A good amount of rev…”
Joe Howard Aug 25, 2020 ▶ 18:11 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Assertion Not checkable as stated
Some WP Buffs agency partners resell care plans at cost
“We actually have a few very successful while partners who work with us on 20, 30 websites, they sell the plans at cost for them. They don't make profit on that, but it allows them to make profits on some of the other things they do for clients.”
Joe Howard Aug 25, 2020 ▶ 11:28 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
Joe Howard operates the WP Buffs sales team with no quotas
“No quota.”
Joe Howard Aug 25, 2020 ▶ 15:48 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
WP Buffs generates $90,000 to $100,000 in monthly recurring revenue
“Every month, it's like a little bit up or a little bit down, but we're around 90 to a hundred K monthly recurring revenue right now. So like just over a million dollars annual revenue for the business.”
Joe Howard Aug 25, 2020 ▶ 3:41 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
WP Buffs' average customer lifespan is approximately 29 months
“I think our average customer stays with us for about 29 months last time I checked lifetime value.”
Joe Howard Aug 25, 2020 ▶ 4:59 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
White-label agencies account for 60% to 70% of WP Buffs' managed websites
“Probably about 70% of the websites, 60 to 70% of the websites we manage are white label support, meaning an agency works with us and resells our care plan to their clients.”
Joe Howard Aug 25, 2020 ▶ 5:50 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
WP Buffs charges white-label partners $160 monthly, a 20% discount
“We give all of our white label partners a 20% discount. So all of our white label partners are paying us 160 dollars a month for those care plans.”
Joe Howard Aug 25, 2020 ▶ 11:08 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
Joe Howard: WP Buffs is entirely bootstrapped
“Bootstrapped.”
Joe Howard Aug 25, 2020 ▶ 13:58 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
WP Buffs reached $1M ARR with zero outbound sales, relying on SEO
“We don't do any outbound sales. All of our sales is inbound. Most of our marketing strategy revolves around SEO content marketing.”
Joe Howard Aug 25, 2020 ▶ 15:05 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Assertion Not checkable as stated
WP Buffs recently lowered monthly revenue churn to 4-5%
“Churn is, earlier this year was probably at about five, six, seven percent. Now it's four to five percent pretty consistently over the past two or three months.”
Joe Howard Aug 25, 2020 ▶ 16:54 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Assertion Not checkable as stated
A single WP Buffs white-label partner yields a $5,000 lifetime value
“One new white label partner has a lifetime value of, you know, 5000 dollars”
Joe Howard Aug 25, 2020 ▶ 20:21 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
Engineers make up half to two-thirds of the WP Buffs team
“Probably about Half to two thirds of our team are engineers.”
Joe Howard Aug 25, 2020 ▶ 14:25 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners

Appearances (1)

EpisodeDateSpeaking time
WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners Aug 25, 2020 14m
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