Assertion certainty 4/5 debate potential 1/5

WP Buffs recently lowered monthly revenue churn to 4-5%

Joe Howard · WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners · Aug 25, 2020 · at 16:54

Joe Howard is the founder of WP Buffs, a productized WordPress management service. He discusses customer retention and monthly revenue churn metrics with Nathan Latka.

0:00 / 0:09exact quote · 9.4s
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“Churn is, earlier this year was probably at about five, six, seven percent. Now it's four to five percent pretty consistently over the past two or three months.”

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More from Joe Howard

Opinion
Low-ARPU businesses can reach net negative churn via white-label volume
“I think it's possible at a lower price point to hit net negative churn. Our model with white label partners means if we bring on significant white label partners that bring on, you know, 40, 50, 60 sites at a time that's an easy way to add A good amount of rev…”
Joe Howard Aug 25, 2020 ▶ 18:11 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Assertion Not checkable as stated
Some WP Buffs agency partners resell care plans at cost
“We actually have a few very successful while partners who work with us on 20, 30 websites, they sell the plans at cost for them. They don't make profit on that, but it allows them to make profits on some of the other things they do for clients.”
Joe Howard Aug 25, 2020 ▶ 11:28 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
Joe Howard operates the WP Buffs sales team with no quotas
“No quota.”
Joe Howard Aug 25, 2020 ▶ 15:48 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
WP Buffs generates $90,000 to $100,000 in monthly recurring revenue
“Every month, it's like a little bit up or a little bit down, but we're around 90 to a hundred K monthly recurring revenue right now. So like just over a million dollars annual revenue for the business.”
Joe Howard Aug 25, 2020 ▶ 3:41 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
WP Buffs' average customer lifespan is approximately 29 months
“I think our average customer stays with us for about 29 months last time I checked lifetime value.”
Joe Howard Aug 25, 2020 ▶ 4:59 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
Disclosure
White-label agencies account for 60% to 70% of WP Buffs' managed websites
“Probably about 70% of the websites, 60 to 70% of the websites we manage are white label support, meaning an agency works with us and resells our care plan to their clients.”
Joe Howard Aug 25, 2020 ▶ 5:50 WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
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