Joe Howard: WP Buffs is entirely bootstrapped
Joe Howard · WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners · Aug 25, 2020 · at 13:58
Joe Howard, founder of WP Buffs, discusses the company's funding history with host Nathan Latka.
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“Bootstrapped.”
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Low-ARPU businesses can reach net negative churn via white-label volume
“I think it's possible at a lower price point to hit net negative churn. Our model with white label partners means if we bring on significant white label partners that bring on, you know, 40, 50, 60 sites at a time that's an easy way to add A good amount of rev…”
Some WP Buffs agency partners resell care plans at cost
“We actually have a few very successful while partners who work with us on 20, 30 websites, they sell the plans at cost for them. They don't make profit on that, but it allows them to make profits on some of the other things they do for clients.”
WP Buffs generates $90,000 to $100,000 in monthly recurring revenue
“Every month, it's like a little bit up or a little bit down, but we're around 90 to a hundred K monthly recurring revenue right now. So like just over a million dollars annual revenue for the business.”