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Jay Baer

Founder, Convince & Convert · 1 appearance on the record.

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founderauthorhostinvestor@jaybaer ↗LinkedIn ↗jaybaer.com ↗

Jay Baer is a business strategist, researcher, and keynote speaker who advises brands on customer retention and customer experience. He founded the digital consulting firm Convince & Convert and has authored seven business books.

12statements → 3claims → 0claims resolved → 3.92/5average certainty → 1.33/5average debate potential → ≈4.5/5argument clarity, estimated → 3said about them ↓

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 3 insights · 6 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jay argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jay Baer on measured tape to publish a rate. This says nothing about how they speak.

Everything Jay Baer said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Baer: Convince & Convert launches podcasts only at $80K-$100K annualized revenue
“So, so for shows like that, for all of our podcasts, essentially we'll launch them. If our annualized revenue is, you know, 80 to a 100,000 dollars and we use that revenue to produce the show and market the show.”
Jay Baer Mar 8, 2016 ▶ 7:47 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Insight
Baer: Live host-read podcast ads are more persuasive than recorded drops
“I just think it's more powerful, more persuasive if the host does the read live.”
Jay Baer Mar 8, 2016 ▶ 9:07 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Insight
Baer: High-Level Professional Speakers Should Never Negotiate Their Own Fees
“If you're a speaker at a certain level, you don't negotiate your own stuff because it just sort of brings you down into the muck. And so you're like, look, get a, get somebody who can be bad cop on your team to negotiate.”
Jay Baer Mar 8, 2016 ▶ 11:42 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Insight
Baer: Keynotes Explore One Topic Five Ways While Workshops Overstuff Content
“The thing is keynote speakers have the confidence to talk about one thing for an hour, but talk about it in five different ways. Workshop speakers who don't get paid very much feel the need to talk about five different things and they overstuff their presentat…”
Jay Baer Mar 8, 2016 ▶ 14:36 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Disclosure
Jay Baer: Speaking enterprise generates about $1 million annually
“No, it's probably one point, it's about a million dollar business.”
Jay Baer Mar 8, 2016 ▶ 15:28 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Disclosure
Baer: Convince & Convert Revenue Splits Evenly Across Speaking, Media, and Consulting
“Convince and convert my company actually has three lines of business that are of almost equal size, Nathan, and that's not unintentional, right? So the speaking side is about a third, the sponsorship side, which is corporate sponsors. We have 21 corporate spon…”
Jay Baer Mar 8, 2016 ▶ 2:31 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Assertion Not checkable as stated
Jay Baer Pre-Sold 10,155 Book Copies Directly Prior to Launch
“And we sold now as of five minutes ago, 10,155 books directly. The book doesn't come out for a month.”
Jay Baer Mar 8, 2016 ▶ 3:37 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Assertion Not checkable as stated
Baer: Convince & Convert generates 4M annual blog visitors and 312 podcasts
“And now we have four million people a year on our blog. We do 312 podcasts a year. We do 630 blog posts a year.”
Jay Baer Mar 8, 2016 ▶ 6:25 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Disclosure
Baer: Convince & Convert charges podcast co-host sponsors $3,000 monthly
“For each sponsor for that show, it's three grand a month.”
Jay Baer Mar 8, 2016 ▶ 7:30 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Assertion Not checkable as stated
Jay Baer: 3-Day Corporate MC Engagements Command Around $75,000
“But I think when we do that kind of MC stuff you know, for a three day gig like that, it might be 75 grand like that.”
Jay Baer Mar 8, 2016 ▶ 11:58 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Disclosure
Baer: Live keynote fee is $20,000 to $25,000 per event
“For live events between 20 and 25 grand.”
Jay Baer Mar 8, 2016 ▶ 15:43 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197
Disclosure
Jay Baer Was an Early Angel Investor in Buffer
“And I was one of the very first investors in buffer.”
Jay Baer Mar 8, 2016 ▶ 19:14 How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197

The other half of the tape: Jay Baer's own voice is left out of every number here. Other people bring the name up 3 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 1John Lincoln 1Ben Jabbawy 1

Every mention by year

tap a year for its mentions
0011222016201720182019episodesmentions
0122016201720182019episodes it came up in
000.51122016201720182019episodesmentions per episode
2019 1 mention in 1 episode
2016 2 mentions in 2 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
How To Make $500k/year Podcasting With Best Selling Author Jay Baer EP 197 Mar 8, 2016 12m
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