The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Baer: Convince & Convert launches podcasts only at $80K-$100K annualized revenue
“So, so for shows like that, for all of our podcasts, essentially we'll launch them. If our annualized revenue is, you know, 80 to a 100,000 dollars and we use that revenue to produce the show and market the show.”
Baer: Live host-read podcast ads are more persuasive than recorded drops
“I just think it's more powerful, more persuasive if the host does the read live.”
Baer: High-Level Professional Speakers Should Never Negotiate Their Own Fees
“If you're a speaker at a certain level, you don't negotiate your own stuff because it just sort of brings you down into the muck. And so you're like, look, get a, get somebody who can be bad cop on your team to negotiate.”
Baer: Keynotes Explore One Topic Five Ways While Workshops Overstuff Content
“The thing is keynote speakers have the confidence to talk about one thing for an hour, but talk about it in five different ways. Workshop speakers who don't get paid very much feel the need to talk about five different things and they overstuff their presentat…”
Jay Baer: Speaking enterprise generates about $1 million annually
“No, it's probably one point, it's about a million dollar business.”
Baer: Convince & Convert Revenue Splits Evenly Across Speaking, Media, and Consulting
“Convince and convert my company actually has three lines of business that are of almost equal size, Nathan, and that's not unintentional, right? So the speaking side is about a third, the sponsorship side, which is corporate sponsors. We have 21 corporate spon…”
Jay Baer Pre-Sold 10,155 Book Copies Directly Prior to Launch
“And we sold now as of five minutes ago, 10,155 books directly. The book doesn't come out for a month.”
Baer: Convince & Convert generates 4M annual blog visitors and 312 podcasts
“And now we have four million people a year on our blog. We do 312 podcasts a year. We do 630 blog posts a year.”
Baer: Convince & Convert charges podcast co-host sponsors $3,000 monthly
“For each sponsor for that show, it's three grand a month.”