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Heather Marie

Founder & CEO, Shoppable · 1 appearance on the record.

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founderexecutiveoperator@HeatherMarieNYC ↗LinkedIn ↗heatherudo.com ↗

Heather Marie Udo is the founder and CEO of Shoppable, an e-commerce infrastructure platform where she patented universal checkout technology. Earlier in her career, she was on the founding team of Affinity Labs and received L'Oréal's Women in Digital Award.

10statements → 3claims → 2claims resolved → 3.9/5average certainty → 1.2/5average debate potential → 2said about them ↓

2 supported 0 partly supported 0 contradicted 1 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 insight · 6 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 2 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Heather argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Shoppable bootstrapped its marketplace by launching with The Wall Street Journal
“We actually launched the technology with the Wall Street Journal during the holidays, and by having them on board, they actually You know, as someone with the Wall Street Journal, that caliber of branding and that, that type of company was able to bring in a b…”
Heather Marie Jul 20, 2017 ▶ 3:29 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Heather Marie on measured tape to publish a rate. This says nothing about how they speak.

Everything Heather Marie said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Marie: Venture capital funding is not a metric for startup success
“I don't think that venture capitalism you know, is a metric for success.”
Heather Marie Jul 20, 2017 ▶ 17:07 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses
Disclosure
Shoppable generates more than $500,000 in monthly revenue
“More.”
Heather Marie Jul 20, 2017 ▶ 19:18 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses
Assertion Supported
Shoppable bootstrapped its marketplace by launching with The Wall Street Journal
“We actually launched the technology with the Wall Street Journal during the holidays, and by having them on board, they actually You know, as someone with the Wall Street Journal, that caliber of branding and that, that type of company was able to bring in a b…”
Heather Marie Jul 20, 2017 ▶ 3:29 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses
Assertion Not checkable as stated
Shoppable's catalog has grown to nearly 30 million products
“We don't share specific transaction level, but as far as like on the product catalog side of things, we have grown to just under thirty million products across the whole platform.”
Heather Marie Jul 20, 2017 ▶ 4:36 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses
Assertion Supported
Dove uses Shoppable to power multi-retailer checkout on its product pages
“Once you get get into product detail pages everything you see here is powered through Shoppable. So without Shoppable an incredible brand like Dove didn't have the ability to sell products from Walmart and Walgreens and Target and all their favorite retailers …”
Heather Marie Jul 20, 2017 ▶ 5:59 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses
Disclosure
Shoppable charges a five-figure annual customer license fee
“It's typically, I mean, it's an annual license, so it's, and it's typically in the five figures.”
Heather Marie Jul 20, 2017 ▶ 8:29 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses
Disclosure
Marie saved a two-year personal cash runway before launching Shoppable
“I wanted to make sure I could go for two years without taking a dime. And I wanted to kind of overestimate what everyone else says. And then just plan because, you know, nothing else, you're sitting on extra cash, which is, you know, never a bad place to be in…”
Heather Marie Jul 20, 2017 ▶ 12:57 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses
Disclosure
Shoppable is operating above breakeven
“No, we're above breakeven.”
Heather Marie Jul 20, 2017 ▶ 16:55 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses
Disclosure
Shoppable has raised about $5 million in venture capital
“We raised about five million.”
Heather Marie Jul 20, 2017 ▶ 16:22 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses
Disclosure
Shoppable's platform has integrated over 400 merchants
“Yeah, we're about four, 400 and some merchants.”
Heather Marie Jul 20, 2017 ▶ 18:26 726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses

The other half of the tape: Heather Marie's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

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0011212017episodesmentions
0112017episodes it came up in
0010.5212017episodesmentions per episode
2017 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
726: This $500k/mo+ Entrepreneur Says Key is Minimizing Expenses Jul 20, 2017 11m
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