Insight
Scaling enterprise seats requires bottom-up product adoption or paired services
“And I think if you want to scale and be able to have 2000 you know, people using your software, you need to have a very simple, very bottom-up approach, or you need to bring services like project management consulting.”
Insight
Agencies can do anything, but software product companies require strict focus
“There's always a temptation between there, you know, as an agency, you can do anything, but as a product company, you can do what your product is good at, which means you need to focus.”
Insight
Decugis: A healthy freemium model likely requires 40 million users
“You really have to have very strong numbers and four million is good, but you know, to have a very healthy freemium model would probably would need to be 40.”
Insight
Decugis: Getting Above 75% Annual Retention on SMBs Is Really Hard
“Getting, you know, above 75% retention yearly on SMB is is really hard. Some companies manage us to do this and have a very healthy model, but if you want to do, you know, negative churn and upsells and so on, it's probably more with, you know, larger companie…”
Assertion Supported
Linkfluence closed a $21M funding round before acquiring Scoop.it
“It came at a time where link funds was looking at developing in the U S accelerating after just having closed a new round of funding of twenty one million dollars. And they were also looking for a new CEO.”
Assertion Not checkable as stated
Linkfluence has multiple enterprise clients generating over $1M annually
“They have a number of clients above one million dollars in revenue on a yearly basis.”
Assertion Not checkable as stated
Linkfluence generates around $20M ARR across 500 customers
“We're doing about twenty million a year of AR with about 500 customers.”
Assertion Not checkable as stated
Linkfluence expands $50K accounts into multi-hundred-thousand dollar contracts
“We've got some clients who started at, you know, with a 50 K engagement, 50 K average contract value, and now are like, you know, multiple hundred Ks.”
Assertion Not checkable as stated
Linkfluence maintains net negative churn over three years
“The company's been, you know, growing through negative churn from, you know, over the past three years already.”
Assertion Not checkable as stated
Linkfluence grew 30% to 40% annually over four years
“The company has been growing, you know, 30, 40% a year for the last four years.”
Assertion Not checkable as stated
Scoop.it generates approximately $2.5 million in ARR
“Scoop It is 2.5 AR. Approximately.”
Assertion Not checkable as stated
Decugis: Scoop.it has over 4 million free version users
“We have now more than four million users of that free version.”
Assertion Partly supported
Decugis: Scoop.it enterprise clients include IBM and Microsoft
“And we have, you know, clients like IBM, Microsoft, so, you know, very large companies.”
Disclosure
Decugis: Scoop.it's average B2B contract is about $10K per year
“Our average is about 10 K a year.”
Disclosure
Decugis: Scoop.it has scaled to about 250 B2B clients
“Two 50 B to B clients.”
Assertion Not checkable as stated
Decugis: Scoop.it generates about 70% of revenue from B2B customers
“Yeah, that's about, yeah, that's about 70% B to B.”
Assertion Not checkable as stated
Decugis: Scoop.it maintains a roughly one-year CAC payback on B2B
“Yeah, that's about it. I would say, you know, it's about, yeah, one year payback. Something like that.”
Disclosure
Decugis: Scoop.it has raised $13 million in total funding
“We raised thirteen million.”
Assertion Not checkable as stated
Decugis: Scoop.it B2B business grows roughly 50% annually
“So, you know, on the B to B side, we've been growing, you know about 50% a year.”
Disclosure
Decugis: Scoop.it Monthly Churn Exceeds 5% on SMB Segment
“So on the SMB part, we're north of that. Yeah.”
Assertion Not checkable as stated
Linkfluence had zero US market presence before acquiring Scoop.it
“LinkFluence has been very strongly developing its revenue model in Europe and Asia, but among all of the top players in the social listening space, it didn't do anything in the U.S.”
Assertion Supported
Linkfluence launched as an agency in 2006, pivoting to SaaS in 2012
“So, the company actually launched in 2006, but the kind of shift to becoming a SaaS platform happened in 2012. So from 22,006 to 20 12, the company was very good at understanding social data, but more acting as consultants or as an agency with their clients, a…”
Disclosure
Decugis: Scoop.it has a total team size of about 20 people
“Our team is about 20 people.”
Disclosure
Decugis: Scoop.it Targets Minimum $50K Enterprise Lifetime Value
“For us, you know, we're shooting to get 50 K minimum.”
