Fritz Heffinger

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

6statements → 5claims → 0claims resolved → 4/5average certainty → 1.17/5average debate potential → 2said about them ↓

5 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 1 disclosure · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Fritz argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Fritz Heffinger on measured tape to publish a rate. This says nothing about how they speak.

Everything Fritz Heffinger said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Fabricating a mobile cargo marketing unit costs $100K to $200K
“From the bare cargo container out to the road, depending on what needs to be in it, it's about a hundred to 200,000 dollars.”
Fritz Heffinger Apr 1, 2016 ▶ 3:28 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Assertion Not checkable as stated
A one-to-two-month experiential mobile brand campaign costs $300K to $600K
“To put something on the road for a month or two from a large vehicle to a small shipping container is somewhere in the three to 600,000 dollar range depending upon what it needs to be done, but that's totally, fully inclusive of giveaways. All the software tha…”
Fritz Heffinger Apr 1, 2016 ▶ 5:23 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Disclosure
OutCold manages fabrication, logistics, and custom software entirely in-house
“We do everything from the vehicle shipping to the container building, to the container shipping, to the logistics, to the software building. Everything is done here in house. We have a couple of very key partners that help us put a few pieces together, but eve…”
Fritz Heffinger Apr 1, 2016 ▶ 5:55 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Assertion Not checkable as stated
OutCold generated approximately $2.5M in total revenue in 2015
“My total revenue was just about two and a half million.”
Fritz Heffinger Apr 1, 2016 ▶ 6:37 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Assertion Not checkable as stated
OutCold runs on 11 full-time employees and over 400 part-time contractors
“We've got 11 full-time, and I've got just over 400 part-time all over the US.”
Fritz Heffinger Apr 1, 2016 ▶ 7:31 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Prediction Not checkable as stated
OutCold expects to reach $10M to $15M in revenue within three years
“I fully expect Outcold to be in the 10 to fifteen million in the next two to three years.”
Fritz Heffinger Apr 1, 2016 ▶ 12:09 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217

The other half of the tape: Fritz Heffinger's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

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Appearances (1)

EpisodeDateSpeaking time
His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217 Apr 1, 2016 9m
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