Assertion certainty 4/5 debate potential 1/5

OutCold runs on 11 full-time employees and over 400 part-time contractors

Fritz Heffinger · His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217 · Apr 1, 2016 · at 7:31

Fritz Heffinger, founder of experiential agency OutCold, discusses the agency's nationwide distributed contractor staffing model with Nathan Latka.

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“We've got 11 full-time, and I've got just over 400 part-time all over the US.”

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More from Fritz Heffinger

Assertion Not checkable as stated
Fabricating a mobile cargo marketing unit costs $100K to $200K
“From the bare cargo container out to the road, depending on what needs to be in it, it's about a hundred to 200,000 dollars.”
Fritz Heffinger Apr 1, 2016 ▶ 3:28 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Assertion Not checkable as stated
A one-to-two-month experiential mobile brand campaign costs $300K to $600K
“To put something on the road for a month or two from a large vehicle to a small shipping container is somewhere in the three to 600,000 dollar range depending upon what it needs to be done, but that's totally, fully inclusive of giveaways. All the software tha…”
Fritz Heffinger Apr 1, 2016 ▶ 5:23 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Disclosure
OutCold manages fabrication, logistics, and custom software entirely in-house
“We do everything from the vehicle shipping to the container building, to the container shipping, to the logistics, to the software building. Everything is done here in house. We have a couple of very key partners that help us put a few pieces together, but eve…”
Fritz Heffinger Apr 1, 2016 ▶ 5:55 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Assertion Not checkable as stated
OutCold generated approximately $2.5M in total revenue in 2015
“My total revenue was just about two and a half million.”
Fritz Heffinger Apr 1, 2016 ▶ 6:37 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Prediction Not checkable as stated
OutCold expects to reach $10M to $15M in revenue within three years
“I fully expect Outcold to be in the 10 to fifteen million in the next two to three years.”
Fritz Heffinger Apr 1, 2016 ▶ 12:09 His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
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