Fritz Heffinger, founder of experiential marketing agency OutCold, breaks down the agency's 2015 financial performance with Nathan Latka.
0:00 / 0:02exact quote · 2.9s
720p mp4 · rendered on demand · StarZero watermark
“My total revenue was just about two and a half million.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Fritz Heffinger
AssertionNot checkable as stated
Fabricating a mobile cargo marketing unit costs $100K to $200K
“From the bare cargo container out to the road, depending on what needs to be in it, it's about a hundred to 200,000 dollars.”
Fritz HeffingerApr 1, 2016▶ 3:28His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
AssertionNot checkable as stated
A one-to-two-month experiential mobile brand campaign costs $300K to $600K
“To put something on the road for a month or two from a large vehicle to a small shipping container is somewhere in the three to 600,000 dollar range depending upon what it needs to be done, but that's totally, fully inclusive of giveaways. All the software tha…”
Fritz HeffingerApr 1, 2016▶ 5:23His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Disclosure
OutCold manages fabrication, logistics, and custom software entirely in-house
“We do everything from the vehicle shipping to the container building, to the container shipping, to the logistics, to the software building. Everything is done here in house. We have a couple of very key partners that help us put a few pieces together, but eve…”
Fritz HeffingerApr 1, 2016▶ 5:55His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
AssertionNot checkable as stated
OutCold runs on 11 full-time employees and over 400 part-time contractors
“We've got 11 full-time, and I've got just over 400 part-time all over the US.”
Fritz HeffingerApr 1, 2016▶ 7:31His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
PredictionNot checkable as stated
OutCold expects to reach $10M to $15M in revenue within three years
“I fully expect Outcold to be in the 10 to fifteen million in the next two to three years.”
Fritz HeffingerApr 1, 2016▶ 12:09His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.