David Nafziger

Founder & Former CEO, BrandVerity · 1 appearance on the record.

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founderexecutiveengineer@davenaff ↗brandverity.com ↗

Dave Naffziger co-founded BrandVerity in 2008 to provide enterprise software solutions for trademark monitoring and compliance. He bootstrapped the company to millions in ARR and served as CEO until its acquisition by Partnerize in 2020.

9statements → 3claims → 1claims resolved → 3.44/5average certainty → 1/5average debate potential →

0 supported 1 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 6 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how David argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of David Nafziger on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything David Nafziger said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Nafziger: Brand Verity crossed $6 million in ARR

“So our ARR, we just crossed six million. Six million. so we sort of celebrated that milestone a few months back.”

David Nafziger Mar 10, 2019 ▶ 9:11 1324 How He Bootstrapped to $6m in ARR

Disclosure

Nafziger: Brand Verity's Paid Search ASP Is Just Under $1,000 Monthly

“Our average selling prices are sort of just shy of a thousand a month. And our web compliance you know, sort of an order of magnitude higher.”

David Nafziger Mar 10, 2019 ▶ 6:48 1324 How He Bootstrapped to $6m in ARR

Disclosure

Nafziger: Paid Search Drives 80% of Brand Verity's Revenue

“So our paid search product is by far our oldest. And so I'd say that's 80% of revenue today. But the younger product by compliance sort of has a faster growth rate.”

David Nafziger Mar 10, 2019 ▶ 7:03 1324 How He Bootstrapped to $6m in ARR

Disclosure

Nafziger: Brand Verity Serves Over 400 Direct Customer Relationships

“That we're sort of probably Little over 400 direct relationships.”

David Nafziger Mar 10, 2019 ▶ 7:27 1324 How He Bootstrapped to $6m in ARR

Assertion Partly supported

Nafziger: Prior ventures Quova and Judy's Book raised $50M and $10M

“So Quova and Judy's book both companies raised a ton of money. I want to say Quova over its lifespan, sort of close to 50. and Judy's book, I think, you know, close to 10. Ish give or take.”

David Nafziger Mar 10, 2019 ▶ 9:36 1324 How He Bootstrapped to $6m in ARR

Assertion Not checkable as stated

Nafziger: Brand Verity grows between 20% and 30% annually

“We grow sort of between 20 and 30% a year.”

David Nafziger Mar 10, 2019 ▶ 11:03 1324 How He Bootstrapped to $6m in ARR

Disclosure

Nafziger: Most Brand Verity revenue comes from referrals

“The vast majority of our new revenue comes via word of mouth and referral.”

David Nafziger Mar 10, 2019 ▶ 13:22 1324 How He Bootstrapped to $6m in ARR

Disclosure

Nafziger: Brand Verity gross churn is slightly under 20%

“Gross churn is sort of a little under 20%.”

David Nafziger Mar 10, 2019 ▶ 11:47 1324 How He Bootstrapped to $6m in ARR

Disclosure

Nafziger: Brand Verity fully weighted CAC is $10k to $12k

“So fully weighted CAC is somewhere around 10 to 12 K.”

David Nafziger Mar 10, 2019 ▶ 13:40 1324 How He Bootstrapped to $6m in ARR

Appearances (1)

Episode	Date	Speaking time
1324 How He Bootstrapped to $6m in ARR	Mar 10, 2019	8m

David Nafziger

The record, in short

How they sound: not measured why? →

Appearances (1)

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