The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Nafziger: Brand Verity crossed $6 million in ARR
“So our ARR, we just crossed six million. Six million. so we sort of celebrated that milestone a few months back.”
David Nafziger Mar 10, 2019 ▶ 9:11 1324 How He Bootstrapped to $6m in ARR
Disclosure
Nafziger: Brand Verity's Paid Search ASP Is Just Under $1,000 Monthly
“Our average selling prices are sort of just shy of a thousand a month. And our web compliance you know, sort of an order of magnitude higher.”
David Nafziger Mar 10, 2019 ▶ 6:48 1324 How He Bootstrapped to $6m in ARR
Disclosure
Nafziger: Paid Search Drives 80% of Brand Verity's Revenue
“So our paid search product is by far our oldest. And so I'd say that's 80% of revenue today. But the younger product by compliance sort of has a faster growth rate.”
David Nafziger Mar 10, 2019 ▶ 7:03 1324 How He Bootstrapped to $6m in ARR
Disclosure
Nafziger: Brand Verity Serves Over 400 Direct Customer Relationships
“That we're sort of probably Little over 400 direct relationships.”
David Nafziger Mar 10, 2019 ▶ 7:27 1324 How He Bootstrapped to $6m in ARR
Assertion Partly supported
Nafziger: Prior ventures Quova and Judy's Book raised $50M and $10M
“So Quova and Judy's book both companies raised a ton of money. I want to say Quova over its lifespan, sort of close to 50. and Judy's book, I think, you know, close to 10. Ish give or take.”
David Nafziger Mar 10, 2019 ▶ 9:36 1324 How He Bootstrapped to $6m in ARR
Assertion Not checkable as stated
Nafziger: Brand Verity grows between 20% and 30% annually
“We grow sort of between 20 and 30% a year.”
David Nafziger Mar 10, 2019 ▶ 11:03 1324 How He Bootstrapped to $6m in ARR
Disclosure
Nafziger: Most Brand Verity revenue comes from referrals
“The vast majority of our new revenue comes via word of mouth and referral.”
David Nafziger Mar 10, 2019 ▶ 13:22 1324 How He Bootstrapped to $6m in ARR
Disclosure
Nafziger: Brand Verity gross churn is slightly under 20%
“Gross churn is sort of a little under 20%.”
David Nafziger Mar 10, 2019 ▶ 11:47 1324 How He Bootstrapped to $6m in ARR
Disclosure
Nafziger: Brand Verity fully weighted CAC is $10k to $12k
“So fully weighted CAC is somewhere around 10 to 12 K.”
David Nafziger Mar 10, 2019 ▶ 13:40 1324 How He Bootstrapped to $6m in ARR
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