why aren't all 9 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Not checkable as stated
Nafziger: Brand Verity crossed $6 million in ARR
“So our ARR, we just crossed six million.
Six million.
so we sort of celebrated that milestone a few months back.”
Disclosure
Nafziger: Brand Verity's Paid Search ASP Is Just Under $1,000 Monthly
“Our average selling prices are sort of just shy of a thousand a month. And our web compliance you know, sort of an order of magnitude higher.”
Disclosure
Nafziger: Paid Search Drives 80% of Brand Verity's Revenue
“So our paid search product is by far our oldest. And so I'd say that's 80% of revenue today. But the younger product by compliance sort of has a faster growth rate.”
Disclosure
Nafziger: Brand Verity Serves Over 400 Direct Customer Relationships
“That we're sort of probably Little over 400 direct relationships.”
Assertion Partly supported
Nafziger: Prior ventures Quova and Judy's Book raised $50M and $10M
“So Quova and Judy's book both companies raised a ton of money.
I want to say Quova over its lifespan, sort of close to 50.
and Judy's book, I think, you know, close to 10.
Ish give or take.”
Assertion Not checkable as stated
Nafziger: Brand Verity grows between 20% and 30% annually
“We grow sort of between 20 and 30% a year.”
Disclosure
Nafziger: Most Brand Verity revenue comes from referrals
“The vast majority of our new revenue comes via word of mouth and referral.”
Disclosure
Nafziger: Brand Verity gross churn is slightly under 20%
“Gross churn is sort of a little under 20%.”
Disclosure
Nafziger: Brand Verity fully weighted CAC is $10k to $12k
“So fully weighted CAC is somewhere around 10 to 12 K.”