David Fortino

General Manager, NetLine · 1 appearance on the record.

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executiveoperator@David_Fortino ↗LinkedIn ↗netline.com ↗

David Fortino leads operations, product development, and strategy at NetLine, a programmatic B2B lead generation and content syndication platform. He is widely known in the demand-generation industry for building B2B audience monetization channels and spearheading first-party buyer-intent platforms like INTENTIVE.

7statements → 6claims → 0claims resolved → 3.86/5average certainty → 1.14/5average debate potential → 1said about them ↓

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how David argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of David Fortino on measured tape to publish a rate. This says nothing about how they speak.

Everything David Fortino said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Fortino: NetLine operates the web's largest B2B lead generation platform
“So, we are operating the largest B to B specific content syndication and lead gen platform on the web.”
David Fortino Jul 3, 2016 ▶ 3:43 EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
Assertion Not checkable as stated
Fortino: NetLine distributes content across 15,000+ B2B publisher websites
“So we operate as part of the platform. We operate a publisher platform of over 15,000 B to B specific websites.”
David Fortino Jul 3, 2016 ▶ 5:29 EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
Assertion Not checkable as stated
NetLine rejects over 90% of publisher websites that apply to join
“On the publisher side of our business, we're commonly rejecting in excess of 90% of websites that are applying to be part of the platform.”
David Fortino Jul 3, 2016 ▶ 7:22 EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
Assertion Not checkable as stated
NetLine typically charges $30 to $50 per generated B2B lead
“It's probably common to see a price point of around 30 to 40, 50 dollars per lead.”
David Fortino Jul 3, 2016 ▶ 8:20 EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
Disclosure
Fortino lost millions in paper equity during the dot-com crash
“Easily millions.”
David Fortino Jul 3, 2016 ▶ 1:44 EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
Assertion Not checkable as stated
Fortino: NetLine employs around 100 people
“We're just around a hundred, actually.”
David Fortino Jul 3, 2016 ▶ 9:02 EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
Assertion Not checkable as stated
Fortino: NetLine manages 300 to 400 active client campaigns at any given time
“There's typically around 300 to 400 active client campaigns at any given time.”
David Fortino Jul 3, 2016 ▶ 9:34 EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine

The other half of the tape: David Fortino's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

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Appearances (1)

EpisodeDateSpeaking time
EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine Jul 3, 2016 9m
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