David Fortino, VP of Audience Development at NetLine, describes the market positioning and scale of NetLine's B2B content syndication network.
0:00 / 0:05exact quote · 6.0s
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“So, we are operating the largest B to B specific content syndication and lead gen platform on the web.”
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More from David Fortino
AssertionNot checkable as stated
Fortino: NetLine distributes content across 15,000+ B2B publisher websites
“So we operate as part of the platform. We operate a publisher platform of over 15,000 B to B specific websites.”
David FortinoJul 3, 2016▶ 5:29EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
AssertionNot checkable as stated
NetLine rejects over 90% of publisher websites that apply to join
“On the publisher side of our business, we're commonly rejecting in excess of 90% of websites that are applying to be part of the platform.”
David FortinoJul 3, 2016▶ 7:22EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
AssertionNot checkable as stated
NetLine typically charges $30 to $50 per generated B2B lead
“It's probably common to see a price point of around 30 to 40, 50 dollars per lead.”
David FortinoJul 3, 2016▶ 8:20EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
Disclosure
Fortino lost millions in paper equity during the dot-com crash
“Easily millions.”
David FortinoJul 3, 2016▶ 1:44EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
AssertionNot checkable as stated
Fortino: NetLine employs around 100 people
“We're just around a hundred, actually.”
David FortinoJul 3, 2016▶ 9:02EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
AssertionNot checkable as stated
Fortino: NetLine manages 300 to 400 active client campaigns at any given time
“There's typically around 300 to 400 active client campaigns at any given time.”
David FortinoJul 3, 2016▶ 9:34EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine
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