Brett Owens

Chief Investment Strategist, Contrarian Outlook · 1 appearance on the record.

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Brett Owens is the Chief Investment Strategist at Contrarian Outlook and a Forbes contributor. After graduating from Cornell University, he co-founded SaaS companies including LeadDyno, Chrometa, and Afluencer before transitioning into contrarian dividend and income investing.

10statements → 6claims → 0claims resolved → 3.8/5average certainty → 1.1/5average debate potential → ≈4.5/5argument clarity, estimated →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 2 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brett argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brett Owens on measured tape to publish a rate. This says nothing about how they speak.

Everything Brett Owens said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
LeadDyno scrapped freemium and $19 tiers for attracting non-serious customers
“We did have a failed experiment with a freemium type model where we offered free versions, and that was a complete mess because the type of customer you get free is not the type where even, even we found 19 to be maybe didn't have as many serious people as we …”
Brett Owens Dec 8, 2018 ▶ 12:36 1232 I should have sold my first company sooner, now LeadDyno $1m+
Assertion Not checkable as stated
LeadDyno grew revenue by 30% year-over-year in 2017
“Growth rate, I believe we grew about 30% year over year last year. So 20 sets, 20 17 over 20 16.”
Brett Owens Dec 8, 2018 ▶ 4:40 1232 I should have sold my first company sooner, now LeadDyno $1m+
Assertion Not checkable as stated
LeadDyno experiences roughly 8% monthly logo churn
“So churn is in the high single digits. Our churn is actually, I would say high for a SaaS company. Monthly? Yeah, monthly. Okay, so call it like eight percent logo churn per month, something like that? Yeah, I would say that's I would say that's fair.”
Brett Owens Dec 8, 2018 ▶ 7:37 1232 I should have sold my first company sooner, now LeadDyno $1m+
Assertion Not checkable as stated
Half of LeadDyno signups interact with live chat before converting
“I would say I know you love the numbers, I would say probably one in two people who sign up for our, an account with us, Hit us up on live chat before.”
Brett Owens Dec 8, 2018 ▶ 16:36 1232 I should have sold my first company sooner, now LeadDyno $1m+
Assertion Not checkable as stated
Owens recovered under 30 cents on the dollar for $300k startup loan
“The company still owed me personally on, on the balance sheet, like, 300,000 dollars, because I ended up being the angel investor, and it wasn't pretty, it wasn't like I had the money. It was like a forwarding off a credit card on the company balance sheet, an…”
Brett Owens Dec 8, 2018 ▶ 17:45 1232 I should have sold my first company sooner, now LeadDyno $1m+
Assertion Not checkable as stated
LeadDyno exceeds $1 million in annual revenue
“We're above seven figures now in terms of annual revenue numbers.”
Brett Owens Dec 8, 2018 ▶ 2:49 1232 I should have sold my first company sooner, now LeadDyno $1m+
Assertion Not checkable as stated
LeadDyno serves over 2,400 customers
“We're over 2400 on the customer side of Leaddyno.”
Brett Owens Dec 8, 2018 ▶ 2:56 1232 I should have sold my first company sooner, now LeadDyno $1m+
Disclosure
LeadDyno's average customer pays under $100 per month
“Our pricing is between it starts at 29 a month and then it goes up to two 49 a month, actually up to three 49. But we're under a hundred dollars a month in terms of what they're paying.”
Brett Owens Dec 8, 2018 ▶ 4:09 1232 I should have sold my first company sooner, now LeadDyno $1m+
Insight
LeadDyno's high churn is driven by customers closing their e-commerce stores
“People sign up and then they leave and you feel bad and you find that the reason that they left is oftentimes they shut down their online store.”
Brett Owens Dec 8, 2018 ▶ 8:09 1232 I should have sold my first company sooner, now LeadDyno $1m+
Disclosure
LeadDyno has never tested annual contracts or charged setup fees
“We've also never tested doing something yearly. We've always been flat monthly and no setup costs either, where I know some of the big networks and that's always been a drawing point for us.”
Brett Owens Dec 8, 2018 ▶ 11:59 1232 I should have sold my first company sooner, now LeadDyno $1m+

Appearances (1)

EpisodeDateSpeaking time
1232 I should have sold my first company sooner, now LeadDyno $1m+ Dec 8, 2018 10m
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