LeadDyno co-founder Brett Owens discusses contract structures and pricing mechanics with host Nathan Latka.
Insight
LeadDyno scrapped freemium and $19 tiers for attracting non-serious customers
“We did have a failed experiment with a freemium type model where we offered free versions, and that was a complete mess because the type of customer you get free is not the type where even, even we found 19 to be maybe didn't have as many serious people as we …”
Assertion Not checkable as stated
LeadDyno grew revenue by 30% year-over-year in 2017
“Growth rate, I believe we grew about 30% year over year last year. So 20 sets, 20 17 over 20 16.”
Assertion Not checkable as stated
LeadDyno experiences roughly 8% monthly logo churn
“So churn is in the high single digits. Our churn is actually, I would say high for a SaaS company. Monthly? Yeah, monthly. Okay, so call it like eight percent logo churn per month, something like that? Yeah, I would say that's I would say that's fair.”
Assertion Not checkable as stated
Half of LeadDyno signups interact with live chat before converting
“I would say I know you love the numbers, I would say probably one in two people who sign up for our, an account with us, Hit us up on live chat before.”
Assertion Not checkable as stated
Owens recovered under 30 cents on the dollar for $300k startup loan
“The company still owed me personally on, on the balance sheet, like, 300,000 dollars, because I ended up being the angel investor, and it wasn't pretty, it wasn't like I had the money. It was like a forwarding off a credit card on the company balance sheet, an…”
Assertion Not checkable as stated
LeadDyno exceeds $1 million in annual revenue
“We're above seven figures now in terms of annual revenue numbers.”