The Exchanges

Q Okay. So, so tell us what lead dyno does. What do you, what are you doing? Obviously it's a SaaS model.

A Yeah, so Lead Dino, and I know you've talked about affiliate marketing before, and you know, uh, Amazon's probably the classic example everyone's familiar with, because you can get an Amazon link if you want to promote, uh, link to a product, get some sort of commission, uh, from Amazon, you're going to link to that. What we do is basically help somebody who sells, uh, Direct. They have their own online website. They have their own online store and they want to launch their own affiliate program. Uh, that's what we're helping them do. So a plug and play and especially convenient for people using Shopify, big commerce, other e-commerce platforms. We have apps integrations that they can just click and plug us in there.

AI assessment note: “help somebody who sells, uh, Direct... want to launch their own affiliate program.”

Q Until you're 40, until you're 40, then you're old, right? No, I'm just kidding. Alright, Brett, let's wrap up here with the famous five. Number one, what is your favorite business book?

A So I'll go with the classic. It's got a little bit of a cheesy name with the Dale Carnegie, how to win friends and influence people. I think what I learned from that bug, and it's actually one that I listened to on audio, and I listened to it a few times, is just looking at everything from the other person's perspective. And I think that helps when you're building a company, building a product, where if you're always looking at it through their lens, that's helpful, as well as on the marketing side, where you're trying to think, okay, well, what is this small business, what is this small e-commerce owner trying to get done And then you gear stuff accordingly, because you do hear a ton of product feedback all the time, but if you look at it through that lens of what they're really trying to do, I find that to be helpful.

AI assessment note: “Dale Carnegie, how to win friends and influence people”

Q That's great. And are you looking at, I mean, what do you want to do with the company? Keep growing organically. Do you think you'd ever raise? Uh, what do you, how do you think about capital?

A No, I think we're pretty against raising. I mean, a lot of the reason that we do this is we like not having real jobs, and I think you raise, and you kind of bring that element into it, but also, I don't think we, I don't think we, I don't think we need to, to do what we want to do in terms of just continuing to grow, and I mean, it's nothing too fancy, just one foot in front of the other, so I think if we continue to grow at this type of rate, we're happy with that, and that's what we would be happy doing for the next year. 20 or so years, we're all pretty young guys, so.

AI assessment note: “No, I think we're pretty against raising.”

Q Yep. Yep. Growing 30%. So first of all, that's great for a bootstrap company, 30% year over year. Where are you getting the growth from? How are customers finding you?

A Combination. So, uh, we're kind of just visible out there. When we started, uh, the company, one of the things that we, we figured we would do, I mean, I guess we had nothing to lose cause we were new, um, is a lot of the classic affiliate systems, kind of sort of the who's who that was out there. Uh, they're kind of behind sort of veiled gardens where you almost couldn't get a demo without talking to a salesperson. And we said, well, Hey, we got nothing to lose. Let's just, uh, I'll do these demos. We'll put them out there on the website. Um, Sure, competitors can also view them, but we'll just kind of get that stuff out there. So that's what we do. We're real active, uh, where we're posting, um, Stuff on our blog. We send out newsletters every day, uh, featuring, uh, affiliate programs, uh, in our industry. Just sent out the adult newsletter today with Valentine's Day coming up. Um, figured that would be appropriate. Um, so we, so we get some good organic visibility, and then also through app stores, that's a good source, uh, from integration partners as well. So from the Shopify, as I mentioned, BigCommerce, WordPress, WooCommerce, uh, those types of, those types of app stores.

AI assessment note: “good organic visibility, and then also through app stores, that's a good source”

Q All right, good. So, um, why would somebody use your affiliate solution over like a share a sale?

A So one of the big benefits, and we do have, um, user, we have customers who use both. They've used, uh, a share of sale, uh, for many years, and, and, uh, of course, a very good product, comprehensive product. Um, but with that, it's got, it's got 20 years of features in it. And, uh, their big focus today is they've got, uh, the influencers they work with and especially kind of the hot term now is for 2018 is almost more micro influencers where they're turning these folks who have, uh, and they, uh, often their times their customers are there. So they're taking folks who have, I mean, everyone has a Social media following today. They've got a Facebook, uh, following. They've got Instagram followers. They've got, you know, family or, or following them or friends. Um, so turning these people and helping them share, uh, their experience, their link onto social media, but stuff has to be really easy for them. To share. So that's where we've got a very simple affiliate dashboard that does everything. We've got a little one click.

AI assessment note: “So that's where we've got a very simple affiliate dashboard that does everything.”

Q Yep. And then do you do projections and calculations? Like what do you assume the average customer stays with you in terms of months and dollars?

A Yeah, that's why, um, it's very binary where we've got, uh, folks who are, some folks with us stay for a while or forever if they're serious about it, and then you do get the folks who, uh, we are very blessed to have them in our lives for the period of time that they are, but they're very quick where they come in, they're here for a month or two, and then they, they move on, and they're gone. Um, so we, I kind of look at it with that, with that, where the six months I think is kind of conservative. I think we could pay up to a year Um, but I like to kind of do more gorilla type tactics anyway. So I, I always look at, I like to be on the conservative side. That's why, that's why I'm taking six months.

AI assessment note: “the six months I think is kind of conservative.”