Andrew Horn

Founder, The Junto · 1 appearance on the record.

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founderexecutiveauthor@itsandrewhorn ↗LinkedIn ↗itsandrewhorn.com ↗

Andrew Horn is the co-founder of collaborative video montage platform Tribute.co, which reached #256 on the Inc. 500. He is also the author of The Conscious Creator and the founder of the men's leadership community The Junto.

10statements → 8claims → 0claims resolved → 4.1/5average certainty → 1/5average debate potential → ≈4.5/5argument clarity, estimated →

1 not yet assessed 7 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 0 are resolved, 1 is not yet assessed, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Andrew argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Andrew Horn on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Andrew Horn said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not publicly verifiable

Tribute sells subscriptions to Bed Bath & Beyond and 1-800-Flowers

“Not only do we have subscriptions for enterprise partners, you know, everyone from bed, bath and beyond to one, a hundred flowers, you name it.”

Andrew Horn Jun 14, 2022 ▶ 2:25 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Assertion Not checkable as stated

Tribute creators invite an average of 31 people per video

“If you're creating a tribute, you're inviting on average, 31 of your friends, family, and coworkers to join you in the process.”

Andrew Horn Jun 14, 2022 ▶ 2:48 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Assertion Not checkable as stated

Product virality drives 85% of Tribute's new user growth

“85% of our new user growth is coming through the virality of the product itself.”

Andrew Horn Jun 14, 2022 ▶ 3:33 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Assertion Not checkable as stated

60% of invitees submit a video; 10% attach a gift card

“So right now about 60% of those people are converting to actually submit a video of that 60%. Right now you have about 10% of participants and this is a newer feature that's three months old. So about 10% of those people are adding a gift card to their video”

Andrew Horn Jun 14, 2022 ▶ 5:33 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Assertion Not checkable as stated

Tribute users spend an average of $50 per attached gift card

“So we just have basically the 10, 25 and 50 are your presets and then you have a custom, but our average gift card right now is actually 50 dollars from those customers.”

Andrew Horn Jun 14, 2022 ▶ 6:26 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Assertion Not checkable as stated

Birthday celebrations drive roughly 80% of Tribute's traffic

“You know, so about 80% of our traffic comes through birthdays.”

Andrew Horn Jun 14, 2022 ▶ 6:55 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Assertion Not checkable as stated

Tribute surpassed $1 million in revenue in 2020

“Was 2020. It was our first year over a million.”

Andrew Horn Jun 14, 2022 ▶ 13:45 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Disclosure

Tribute charges $29 for DIY videos and $99 for concierge editing

“So it's a pay-per-use product so that basically she's either going to pay 29 to do it herself, 99 for someone on our team to edit that together.”

Andrew Horn Jun 14, 2022 ▶ 4:34 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Assertion Not checkable as stated

Companies use Tribute for employee onboardings and major work anniversaries

“We have companies that are using tribute for every single one, five and 10 year anniversary in our company. We have companies that are using this for every single employee who's onboarded their new team will record a video telling a little bit about the So the…”

Andrew Horn Jun 14, 2022 ▶ 8:54 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Disclosure

Tribute operates with a team of about 50 employees

“So right now we're on 50 and that's 50 including our core team, as well as our experience team, which are the video editors and the customer service agents.”

Andrew Horn Jun 14, 2022 ▶ 10:57 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos

Appearances (1)

Episode	Date	Speaking time
Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meanin	Jun 14, 2022	10m

Andrew Horn

The record, in short

How they sound: not measured why? →

Appearances (1)

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