Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
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Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q That's awesome. Okay. This makes tons of sense. So just to be clear though, your turn is going to be higher than most B to B SaaS companies. You're selling direct to consumers, I imagine, right?
A We are selling direct to consumer, but one of the things and like why, you know, especially when we're talking to investors and partners, it's like why we are somewhat of a SaaS product is because like, not only do we have subscriptions for enterprise partners, you know, everyone from bed, bath and beyond to one, a hundred flowers, you name it. Uh, but also there's a baked in virality to our product where just the way that you had talked about that graduation tribute, Uh, this is not a traditional consumer product. It's really, if you're creating a tribute, you're inviting on average, 31 of your friends, family, and coworkers to join you in the process. And so because of the baked in viral coefficient of the product, every customer that we, that we, uh, acquire is actually getting us a new customer in the process, which is a cool part of our growth, which most of it is truly kind of baked into the product that way.
AI assessment note: “We are selling direct to consumer, but one of the things”
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q that's huge. So, so you're saying 85% of those came from effectively virality. Correct. Interesting. Okay. Um, now I guess help me understand pay, right? So my aunt, when she sent out this, this request to all the family to record videos for the kid who's graduating high school, right? She's going to, is she going to pay five bucks for one video? Like how do you keep her sticky?
A Yeah. So there's, there's really two tiers to it. So it's a pay-per-use product so that basically she's either going to pay 29 to do it herself, 99 for someone on our team to edit that together. And then we have add-on products, which would enable her to put that onto a bamboo sustainable USB or an LCD video card so she can deliver that video on a physical gift. But then what's cool about Tribute as well is that we have this social commerce element so that all of those people who are going to record videos not only have the opportunity to record a video, but they can also add a gift So we have this gift card marketplace so that of all those people that you just experienced for that graduation tribute, imagine them all having the possibility to add a gift card to their video so that not only is a recipient going to open that video montage full of love and appreciation, but then after that, they're going to get another one and say like, Hey, we're not done. Here's all these gift cards you got from your friends.
AI assessment note: “she's either going to pay 29 to do it herself, 99 for someone”
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q Totally. Yeah. Yeah. No, this is really interesting. So how do you, um, I guess, let me get more of the backstory here. You said you got this going back in 2014. So, um, when you launch, I guess, how did you, we was always the same product or did you evolve here? Did you pivot away from something else?
A Yeah. So, I mean, what was so great about Tribute is, is the reason that we started this was because I was fortunate enough to receive one of these that was hacked together by my girlfriend, now wife, Mickey in 2014. I was in the back of the room bawling my eyes out because it was so amazing. When I went to tell her that this was the best gift I've ever received, I said, how'd you do this? And she said, well, it sucked. I had to email people hundreds of times, like hacked all these videos and iMovie. And so immediately I realized that there was this incredible experience that I just had. And that there was, uh, not a really great way to create this. And I'd also seen other people doing this much like you are for graduation. And so immediately we had a very clear problem that we were solving, right? There's this amazing experience, not easy to do. Let's solve that problem. And so in the process, I mean, you know, we've certainly fine tuned the product itself, but the core mission of making it easy for people to create a meaningful group video montage has been there. And then we've just looked into like, how can we actually improve the virality of the conversion? How can we give other people who are contributing More opportunities to, uh, to add a gift along with their video. And then we've started to iterate it more and more of really tweaking the product so that it's more usabl…
AI assessment note: “we've certainly fine tuned the product itself, but the core mission... has been there”
Answered produced feed
D 5 · C 4 · P 5 · Cm 4 4.55
Q higher valuation and less dilution, which is the name of the game, less dilution. Check it out today at founderpath.com forward slash products. That's plural forward slash valuations. Again, both plural founderpath.com forward slash products forward slash valuations. Now be honest in 2014, we got that video from Mickey. Did you have any idea that this is going to end up being a B to B product for employee anniversaries?
A I had no idea because I was a nonprofit guy. I'd started two children's nonprofits before that. I had teams of five and 10 people. And at that size, and especially it was, it was really young. I was 24 at the time. I just had never really thought about employee recognition as a thing because we were so close to each other. We hung out with each other that I didn't really think about the need to ritualize it. And there was actually a pivotal moment when there was a really large company. This woman had spent 35 years there and she was receiving a retirement tribute. So she received this tribute and she sent a message to our team, which in 2014, you know, there was four of us. So we saw pretty much every email coming through the doors and, uh, and just for context, how many today? Uh, so right now we're on 50 and that's 50 including our core team, as well as our experience team, which are the video editors and the customer service agents. That's one of the different things for tribute is that we've got 24 seven customer support. We've got the hands on white glove service for editing, which none of our competitors really offer. Um, and, uh, so I got this email from this woman and she said, I just wanted to let you know that this has been like literally the most meaningful gift I've ever received. And then she finished her email with a sentence that I will never forget. Uh, she said…
AI assessment note: “I had no idea because I was a nonprofit guy.”
