Assertion certainty 5/5 debate potential 1/5

Tribute surpassed $1 million in revenue in 2020

Andrew Horn · Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos · Jun 14, 2022 · at 13:45

Andrew Horn is the founder and CEO of collaborative video montage platform Tribute.co, interviewed by Nathan Latka.

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“Was 2020. It was our first year over a million.”

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More from Andrew Horn

Assertion Not publicly verifiable
Tribute sells subscriptions to Bed Bath & Beyond and 1-800-Flowers
“Not only do we have subscriptions for enterprise partners, you know, everyone from bed, bath and beyond to one, a hundred flowers, you name it.”
Andrew Horn Jun 14, 2022 ▶ 2:25 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos
Assertion Not checkable as stated
Tribute creators invite an average of 31 people per video
“If you're creating a tribute, you're inviting on average, 31 of your friends, family, and coworkers to join you in the process.”
Andrew Horn Jun 14, 2022 ▶ 2:48 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos
Assertion Not checkable as stated
Product virality drives 85% of Tribute's new user growth
“85% of our new user growth is coming through the virality of the product itself.”
Andrew Horn Jun 14, 2022 ▶ 3:33 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos
Assertion Not checkable as stated
60% of invitees submit a video; 10% attach a gift card
“So right now about 60% of those people are converting to actually submit a video of that 60%. Right now you have about 10% of participants and this is a newer feature that's three months old. So about 10% of those people are adding a gift card to their video”
Andrew Horn Jun 14, 2022 ▶ 5:33 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos
Assertion Not checkable as stated
Tribute users spend an average of $50 per attached gift card
“So we just have basically the 10, 25 and 50 are your presets and then you have a custom, but our average gift card right now is actually 50 dollars from those customers.”
Andrew Horn Jun 14, 2022 ▶ 6:26 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos
Assertion Not checkable as stated
Birthday celebrations drive roughly 80% of Tribute's traffic
“You know, so about 80% of our traffic comes through birthdays.”
Andrew Horn Jun 14, 2022 ▶ 6:55 Very Natural Path from Consumer to B2B Helps Tribute Founder Break $1m Run Rate for Meaningful Montage VIdeos
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