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Akin Onal

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

13statements → 9claims → 1claims resolved → 3.85/5average certainty → 1.23/5average debate potential →

0 supported 0 partly supported 1 contradicted 2 not yet assessed 6 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 1 is resolved, 2 are not yet assessed, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Akin argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Gifting drives 50% to 75% of the baby apparel market
“About 50 to 75% of the market is through gifting, and there is no way for Maureen to know our, what gifts our mother received.”
Akin Onal Jul 24, 2017 ▶ 10:49 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Akin Onal on measured tape to publish a rate. This says nothing about how they speak.

Everything Akin Onal said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Mori's revenue grows 20-30% monthly against just 5% ad spend growth
“When you look at our growth rates on revenues, which is about 20 to 30% depending on the month, the growth on ad spend is just about five percent.”
Akin Onal Jul 24, 2017 ▶ 16:23 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Assertion Contradicted
Gifting drives 50% to 75% of the baby apparel market
“About 50 to 75% of the market is through gifting, and there is no way for Maureen to know our, what gifts our mother received.”
Akin Onal Jul 24, 2017 ▶ 10:49 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Insight
Early-stage startups should be valued on growth, not revenue multiples
“But I think the way to value our level of companies is not necessarily through a multiple of revenue. It is more on the growth rate for any startup.”
Akin Onal Jul 24, 2017 ▶ 18:07 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Assertion Not checkable as stated
Add-on items account for roughly 70% of Mori sales
“About 70% of the sales are coming from the other add-on items like the towels or the sleeping bags or the muzzens that we have.”
Akin Onal Jul 24, 2017 ▶ 3:51 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Assertion Not checkable as stated
The average Mori customer has purchased over four times
“Our average mother, so far, have already purchased more than four times on our website.”
Akin Onal Jul 24, 2017 ▶ 4:08 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Assertion Not publicly verifiable
Mori targets $4 million 2017 revenue on a $2 million run rate
“Currently, we are on track for a run rate of two million, but the goal for 17 is about four.”
Akin Onal Jul 24, 2017 ▶ 8:53 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Assertion Not checkable as stated
Repeat customers drive 40% of Mori's revenue and 50% of transactions
“40% of that revenues repeat customers. About 50% of the transactions are repeat.”
Akin Onal Jul 24, 2017 ▶ 13:00 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Assertion Not checkable as stated
Mori customers with over four purchases buy at least one gift
“Like, our average mother who made over four purchases, one of them was a gift, which tells us that the mothers don't only buy for their own baby, so the lifetime is actually longer than the three years that currently that we are covering.”
Akin Onal Jul 24, 2017 ▶ 15:07 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Disclosure
Mori recently closed a $2 million financing round
“We just closed it to a million round.”
Akin Onal Jul 24, 2017 ▶ 16:58 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Assertion Not checkable as stated
Mori has over 10,000 customers across more than 50 countries
“We have about now, I think over 10,000 customers over 50 countries globally.”
Akin Onal Jul 24, 2017 ▶ 2:32 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Disclosure
Mori generates most sales from direct e-commerce, not subscriptions
“Our direct, the non-substitution model regular e-commerce is what we sell on the most part.”
Akin Onal Jul 24, 2017 ▶ 2:57 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Assertion Not publicly verifiable
Mori closed 2016 with $500,000 in top-line revenue
“Basically, 16 is our first real year, and we close, as Cam mentioned, at half a million.”
Akin Onal Jul 24, 2017 ▶ 8:47 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Disclosure
Mori phased out its original subscription model over the past six months
“Our current subscription model is almost phased out. That's why we have been phasing it out over the last, let's say, six months.”
Akin Onal Jul 24, 2017 ▶ 13:33 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes

Appearances (1)

EpisodeDateSpeaking time
730: How Two JP Morgan Men Sell $600k+ In Baby Clothes Jul 24, 2017 7m
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