The Ledger
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Mori's revenue grows 20-30% monthly against just 5% ad spend growth
“When you look at our growth rates on revenues, which is about 20 to 30% depending on the month, the growth on ad spend is just about five percent.”
Gifting drives 50% to 75% of the baby apparel market
“About 50 to 75% of the market is through gifting, and there is no way for Maureen to know our, what gifts our mother received.”
Early-stage startups should be valued on growth, not revenue multiples
“But I think the way to value our level of companies is not necessarily through a multiple of revenue. It is more on the growth rate for any startup.”
Add-on items account for roughly 70% of Mori sales
“About 70% of the sales are coming from the other add-on items like the towels or the sleeping bags or the muzzens that we have.”
The average Mori customer has purchased over four times
“Our average mother, so far, have already purchased more than four times on our website.”
Mori targets $4 million 2017 revenue on a $2 million run rate
“Currently, we are on track for a run rate of two million, but the goal for 17 is about four.”
Repeat customers drive 40% of Mori's revenue and 50% of transactions
“40% of that revenues repeat customers. About 50% of the transactions are repeat.”
Mori customers with over four purchases buy at least one gift
“Like, our average mother who made over four purchases, one of them was a gift, which tells us that the mothers don't only buy for their own baby, so the lifetime is actually longer than the three years that currently that we are covering.”
Mori has over 10,000 customers across more than 50 countries
“We have about now, I think over 10,000 customers over 50 countries globally.”
Mori generates most sales from direct e-commerce, not subscriptions
“Our direct, the non-substitution model regular e-commerce is what we sell on the most part.”