Akin Onal, co-founder of Mori, explains organic customer acquisition dynamics to Nathan Latka.
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“When you look at our growth rates on revenues, which is about 20 to 30% depending on the month, the growth on ad spend is just about five percent.”
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More from Akin Onal
AssertionContradicted
Gifting drives 50% to 75% of the baby apparel market
“About 50 to 75% of the market is through gifting, and there is no way for Maureen to know our, what gifts our mother received.”
Akin OnalJul 24, 2017▶ 10:49730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Insight
Early-stage startups should be valued on growth, not revenue multiples
“But I think the way to value our level of companies is not necessarily through a multiple of revenue. It is more on the growth rate for any startup.”
Akin OnalJul 24, 2017▶ 18:07730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
AssertionNot checkable as stated
Add-on items account for roughly 70% of Mori sales
“About 70% of the sales are coming from the other add-on items like the towels or the sleeping bags or the muzzens that we have.”
Akin OnalJul 24, 2017▶ 3:51730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
AssertionNot checkable as stated
The average Mori customer has purchased over four times
“Our average mother, so far, have already purchased more than four times on our website.”
Akin OnalJul 24, 2017▶ 4:08730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
AssertionNot publicly verifiable
Mori targets $4 million 2017 revenue on a $2 million run rate
“Currently, we are on track for a run rate of two million, but the goal for 17 is about four.”
Akin OnalJul 24, 2017▶ 8:53730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
AssertionNot checkable as stated
Repeat customers drive 40% of Mori's revenue and 50% of transactions
“40% of that revenues repeat customers. About 50% of the transactions are repeat.”
Akin OnalJul 24, 2017▶ 13:00730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
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