Q Oh, Nemo. N E M O. Yeah, that's it. And what made him like, what gave him the ability to drive so much traffic? What platform did he have a big following on?
A Um, well, the first year we obviously did not get to 70,000. Uh, the first year we probably got to about, uh, maybe a, a few, well, a thousand or 2000. So, um, it's not that it's, that we really had a single, um, a single influencer really driving this forward. What we've seen really is that, um, uh, uh, Because the trend at the moment, at that point was, was, uh, social selling and, um, and, and now growth hacking. A lot of businesses were looking for tools to differentiate themselves, and they were looking at influences to see what tools were, were, um, basically, uh, getting on, growing on the market. And it was, yeah, a lot of those companies that, uh, consult, uh, big companies or they train companies in doing social selling. Uh, they were picking up, uh, dogs who were really running with it and, uh, uh, promoting it to their, uh, customer base. That is also really a big part of, um, what really grew the, um, uh.
AI assessment note: “it's not that we really had a single influencer really driving this forward”