The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Brad Costanzo no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 3 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q So I was gonna ask you that. So when you first started in 2013, it was five K and five to 10% of top of kind of increased revenue above the bench line, above the baseline. What are you at now? 30, 30 K sounds like deals.

A You know, yes and no. I mean, it really depends upon the type of, uh, consulting client I'm taking. Uh, there was one recently. She's a, um, she just hired me out of, she's out of London. She is a leadership consultant for engineering firms. And this was a 5000 dollar, uh, engagement for a couple months of phone calls where it is not, it's not as deeply ingrained in what I've got to do, uh, running a, an equity based An equity crowdfunding campaign is a much more in-depth, uh, marketing campaign. It's almost like a, a product launch that I'm doing. So the 30,000 dollars is, uh, is something for that. Um, I, this has probably been to my detriment is that I don't have one in particular specialty that I do. Like, I don't just do this, or I don't just do this kind of, uh, marketing campaign. So a lot of times I base my, my consulting fees on what I'm doing. I only work with people I think I can hit a home run for, uh, And, um, people who have got a little bit of forward momentum, like I mentioned offline, I, I don't typically work with people who are just brand new saying, I don't know what I want out of life and I don't have anything. And can you help me get started?

AI assessment note: “it really depends upon the type of, uh, consulting client I'm taking.”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Okay. Uh, which one of those makes you the most money?

A Uh, that consulting does. The consulting, uh, actually the crowdfunding aspect has been recently working with some companies to do equity, to manage their campaign, to do an equity crowdfunding deal where they're trying to raise between 10 to fifty million dollars. So the consulting has been my primary business ever since I got out of I sold my business and I was like, what am I going to do next? You know, starting a brand new thing is kind of hard, but I had all this ammunition of marketing knowledge. I just went around to my friends and started adding value and I kind of stumbled into the consulting world. I loved it. And it was everything from helping them just grow their online presence, optimize their marketing funnels, uh, strategize their paid media campaigns and a little bit of everything really.

AI assessment note: “Uh, that consulting does.”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Okay. And what, so why'd you do this? Is this just a fun thing to do or?

A My wife and I went on our honeymoon a year ago. She's been, we've been together for years though. She's kind of got that entrepreneurial bug and she's from Brazil. She's got a, she loves coffee. She's a coffee connoisseur. And on our honeymoon, we were just talking about, well, if she was going to do something else and in addition to what would she want to do? And it kind of came up, well, what if we sold coffee? I was like, you mean coffee shop? I was like, hell no. Not unless I'm putting my office in there. But, uh, so, you know, let's, um, Let's, uh, create a brand of coffee. Now, the problem with this is coffee is a commodity, and it's highly competitive, and it's homogenized, like, you know, unless you're a Starbucks, a pizza, or one of these other really big brands, it's hard to get noticed. So, we kind of had the idea, and I go, how, how would you get noticed? What would we do? And she said something absolutely brilliant, um, which I give her credit for, because she's not a marketer. She said, why don't we sell coffee to women? And I go, okay, wait a minute, that's And I started to think about it. If you've ever read any Eugene Schwartz, the five degrees of market sophistication, right? It's, this is the fifth level of market sophistication when everybody knows and everybody else is selling the product and they're selling features and benefits and mechanisms of your prod…

AI assessment note: “On our honeymoon, we were just talking about... what if we sold coffee?”

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