StarZero All shows Try the podcast clipper →

Jan 18, 2016 · 21m · top-founders

How to Do Your First Profitable Real Estate Deal

Justin Williams · 9m spoken Nathan Latka · 8m spoken Tara Williams · 1m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Real estate entrepreneurs Justin and Tara Williams join host Nathan Latka to discuss how they overcame deep debt to build a systematized fix-and-flip operation netting over $1.2 million annually, while simultaneously scaling high-ticket coaching programs and media brands through strategic delegation.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 42% of the talking time here. How this is scored →

Nathan as informed peer 4.2 Guest teaching 2.8 Guest disagreement 0.8 Nathan pushing back 1.8
05100:0010:0020:000:54–5:51 · Nathan as informed peer 4/10 Introducing Justin and Tara Williams Nathan guides the interview through the couple's origin story, probing their financial dip in 2010 and clarifying whether early flip figures were gross or net.5:51–10:15 · Nathan as informed peer 6/10 Systematizing the Fix-and-Flip Machine for Maximum ROI Nathan critiques the vanity of info product creators and details his own collegiate real estate strategy. Justin explains his high-velocity 45 percent annualized fix-and-flip return model.10:15–12:21 · Nathan as informed peer 3/10 Launching High-Ticket Real Estate Coaching Programs Justin outlines the pricing and sales funnels for House Flipping Formula and the Seven Figure Flipping high-ticket program with minimal friction from the host.12:21–16:58 · Nathan as informed peer 6/10 Delegation, Time Management, and Partner Compensation Nathan pushes on the time sink of personal coaching compared to software. Justin clarifies a 4 million dollar total earnings miscommunication and details his profit-sharing delegation structure.16:58–21:15 · Nathan as informed peer 2/10 Online Channels, Websites, and Podcast Audience Metrics Nathan reviews traffic metrics and runs through the Famous Five rapid-fire questions in a lighthearted and cooperative atmosphere.0:54–5:51 · Guest teaching 2/10 Introducing Justin and Tara Williams Nathan guides the interview through the couple's origin story, probing their financial dip in 2010 and clarifying whether early flip figures were gross or net.5:51–10:15 · Guest teaching 4/10 Systematizing the Fix-and-Flip Machine for Maximum ROI Nathan critiques the vanity of info product creators and details his own collegiate real estate strategy. Justin explains his high-velocity 45 percent annualized fix-and-flip return model.10:15–12:21 · Guest teaching 3/10 Launching High-Ticket Real Estate Coaching Programs Justin outlines the pricing and sales funnels for House Flipping Formula and the Seven Figure Flipping high-ticket program with minimal friction from the host.12:21–16:58 · Guest teaching 4/10 Delegation, Time Management, and Partner Compensation Nathan pushes on the time sink of personal coaching compared to software. Justin clarifies a 4 million dollar total earnings miscommunication and details his profit-sharing delegation structure.16:58–21:15 · Guest teaching 1/10 Online Channels, Websites, and Podcast Audience Metrics Nathan reviews traffic metrics and runs through the Famous Five rapid-fire questions in a lighthearted and cooperative atmosphere.0:54–5:51 · Guest disagreement 1/10 Introducing Justin and Tara Williams Nathan guides the interview through the couple's origin story, probing their financial dip in 2010 and clarifying whether early flip figures were gross or net.5:51–10:15 · Guest disagreement 1/10 Systematizing the Fix-and-Flip Machine for Maximum ROI Nathan critiques the vanity of info product creators and details his own collegiate real estate strategy. Justin explains his high-velocity 45 percent annualized fix-and-flip return model.10:15–12:21 · Guest disagreement 0/10 Launching High-Ticket Real Estate Coaching Programs Justin outlines the pricing and sales funnels for House Flipping Formula and the Seven Figure Flipping high-ticket program with minimal friction from the host.12:21–16:58 · Guest disagreement 2/10 Delegation, Time Management, and Partner Compensation Nathan pushes on the time sink of personal coaching compared to software. Justin clarifies a 4 million dollar total earnings miscommunication and details his profit-sharing delegation structure.16:58–21:15 · Guest disagreement 0/10 Online Channels, Websites, and Podcast Audience Metrics Nathan reviews traffic metrics and runs through the Famous Five rapid-fire questions in a lighthearted and cooperative atmosphere.0:54–5:51 · Nathan pushing back 2/10 Introducing Justin and Tara Williams Nathan guides the interview through the couple's origin story, probing their financial dip in 2010 and clarifying whether early flip figures were gross or net.5:51–10:15 · Nathan pushing back 3/10 Systematizing the Fix-and-Flip Machine for Maximum ROI Nathan critiques the vanity of info product creators and details his own collegiate real estate strategy. Justin explains his high-velocity 45 percent annualized fix-and-flip return model.10:15–12:21 · Nathan pushing back 1/10 Launching High-Ticket Real Estate Coaching Programs Justin outlines the pricing and sales funnels for House Flipping Formula and the Seven Figure Flipping high-ticket program with minimal friction from the host.12:21–16:58 · Nathan pushing back 3/10 Delegation, Time Management, and Partner Compensation Nathan pushes on the time sink of personal coaching compared to software. Justin clarifies a 4 million dollar total earnings miscommunication and details his profit-sharing delegation structure.16:58–21:15 · Nathan pushing back 0/10 Online Channels, Websites, and Podcast Audience Metrics Nathan reviews traffic metrics and runs through the Famous Five rapid-fire questions in a lighthearted and cooperative atmosphere.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 75.7% · guest 24.3%0:00 · Nathan 75.7% · guest 24.3%3:00 · Nathan 12.7% · guest 87.3%3:00 · Nathan 12.7% · guest 87.3%6:00 · Nathan 32.5% · guest 67.5%6:00 · Nathan 32.5% · guest 67.5%9:00 · Nathan 24.3% · guest 75.7%9:00 · Nathan 24.3% · guest 75.7%12:00 · Nathan 37% · guest 63%12:00 · Nathan 37% · guest 63%15:00 · Nathan 27.6% · guest 72.4%15:00 · Nathan 27.6% · guest 72.4%18:00 · Nathan 70.3% · guest 29.7%18:00 · Nathan 70.3% · guest 29.7%21:00 · Nathan 97.6% · guest 2.4%21:00 · Nathan 97.6% · guest 2.4%
Sharpest disagreement ▶ 12:47 Correcting lifetime real estate net income

Justin firmly pushes back when Nathan assumes his lifetime real estate profit is 400k, clarifying that it is over 4 million dollars net.

 Hardest push from Nathan ▶ 7:46 Calling out info product vanity culture

Nathan challenges the trend of online coaching gurus boasting about launch numbers while wasting their capital rather than reinvesting into real assets.

 Biggest teaching moment ▶ 9:30 Leveraged cash turnover formula

Justin teaches the mathematics behind turning capital three times a year at 15 percent margins while leveraging private investor capital at 12 percent.

 Nathan holds their own ▶ 14:20 Nathan explains coaching time trap vs software

Nathan articulates his business philosophy, contrasting high-margin scalable software with the calendar traps and client management burdens of coaching.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Introducing Justin and Tara Williams 4212 Nathan guides the interview through the couple's origin story, probing their financial dip in 2010 and clarifying whether early flip figures were gross or net.
Systematizing the Fix-and-Flip Machine for Maximum ROI 6413 Nathan critiques the vanity of info product creators and details his own collegiate real estate strategy. Justin explains his high-velocity 45 percent annualized fix-and-flip return model.
Launching High-Ticket Real Estate Coaching Programs 3301 Justin outlines the pricing and sales funnels for House Flipping Formula and the Seven Figure Flipping high-ticket program with minimal friction from the host.
Delegation, Time Management, and Partner Compensation 6423 Nathan pushes on the time sink of personal coaching compared to software. Justin clarifies a 4 million dollar total earnings miscommunication and details his profit-sharing delegation structure.
Online Channels, Websites, and Podcast Audience Metrics 2100 Nathan reviews traffic metrics and runs through the Famous Five rapid-fire questions in a lighthearted and cooperative atmosphere.

Statements from this episode (10)

Assertion Not checkable as stated
Williams: First wholesale real estate deal netted $20,000 profit
“We did a strategy that was called wholesaling, because at the time, we didn't really have any money, so we basically got a house under contract, and we sold the rights to that contract, and I think we made 20,000 dollars”
Justin Williams Jan 18, 2016 ▶ 3:11
Assertion Not checkable as stated
Williams: Operation scaled to over 100 flips annually and seven-figure income
“We did 60 houses in 2011. And then, like you said, the following year, we did over a hundred. We've done a hundred cents and been making a seven figure income sense.”
Justin Williams Jan 18, 2016 ▶ 5:42
Assertion Not checkable as stated
Williams: Real estate business netted $1.2M profit in 2014
“We were net profit just over a million dollars, probably 1.2000000.”
Justin Williams Jan 18, 2016 ▶ 6:03
Prediction Not checkable as stated
Williams: Education business will hit $500K revenue in 72 hours
“So we're only allowed 20 people, so we will do half a million dollars In our education business, in revenue, in this, like, next, 72 hours.”
Justin Williams Jan 18, 2016 ▶ 7:38
Assertion Not checkable as stated
Williams: House Flipping Formula generated $85,000 in a single month
“So, a couple months ago, we did at 85,000. That was House Flipping Formula. That was all sales from House Flipping Formula.”
Justin Williams Jan 18, 2016 ▶ 10:54
Prediction Not checkable as stated
Williams: Education revenue will surpass house flipping by 2018
“We believe that the online and education within a year or two will surpass the house flipping.”
Justin Williams Jan 18, 2016 ▶ 12:10
Disclosure
Williams: Real estate operations netted roughly $4.5M over four years
“So we started making seven figure net income in 2012. So 2012, 1314. We're in 15, right? So that's... No, real estate, no, four, four million. That's all net. That's net. It's been a million dollars net. So, in the last four years, we've made probably 4.5 mill…”
Justin Williams Jan 18, 2016 ▶ 12:34
Disclosure
Williams claims he works five hours weekly on 7-figure flipping business
“So my goal is to build, you know, three businesses that are making strong seven figure incomes that I only have to put five hours a week into. And we've done that with house. No one could, no one thinks it's possible to do with house flipping, but we've done t…”
Justin Williams Jan 18, 2016 ▶ 15:25
Disclosure
Williams reveals unit economics of his high-ticket coaching program
“He's getting, basically we decided 5000 goes to the admin part. So that goes to me and my company. 10,000 goes to the marketing and sales, which is me and my company, unless he brings someone in, which he's not really focused on. And then 10,000 goes to the fu…”
Justin Williams Jan 18, 2016 ▶ 16:19
Assertion Not checkable as stated
Justin Williams: Podcast Gets 4,000 to 8,000 Downloads per Episode
“As you know, it grows over time. So anywhere from Four to 8000, but it's growing.”
Justin Williams Jan 18, 2016 ▶ 17:29
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more