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Apr 15, 2016 · 19m · top-founders

The Clever Way This 26 Year Old Is Making $128k/mo PROFIT with Regan Hillyer Episode 236

Regan Hillyer · 8m spoken Nathan Latka · 8m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top, host Nathan Latka interviews 26-year-old digital entrepreneur Regan Hillyer to break down how she generates $140,000 per month with a 91% profit margin through a multi-tiered online coaching and mindset ecosystem.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 49.7% of the talking time here. How this is scored →

Nathan as informed peer 4.6 Guest teaching 1.0 Guest disagreement 0.2 Nathan pushing back 3.2
05100:0010:001:47–6:23 · Nathan as informed peer 5/10 Revenue Breakdown and Digital Profit Margins Latka rigorously drills into Hillyer's $140k monthly revenue breakdown, calculating client unit economics and questioning how high-ticket funnel conversion actually operates without public links. Hillyer is transparent and cooperative, explaining the private community structure.6:23–10:02 · Nathan as informed peer 5/10 Live Masterminds and Personal Brand Monetization Latka challenges Hillyer's marketing pitch for her high-ticket mastermind, asking what unlocking a message actually means in practice and demanding concrete client proof. Hillyer stays composed, explaining the intake questionnaire and naming a successful client.10:02–13:02 · Nathan as informed peer 5/10 Membership Site Retention and Community Strategy Latka calculates Hillyer's 6-month retention rate and questions why members do not simply binge all the content in three days and cancel their $97 per month subscription. Hillyer explains the interactive weekly accountability structure that prevents churn.13:02–16:02 · Nathan as informed peer 4/10 Online Connections and HostGator Mid-Roll Sponsor After an ad break, Latka digs into Hillyer's email list metrics and reacts with skepticism to her claimed 70% click-through rate. Hillyer details her broadcast cadence and high-touch custom content approach.16:02–18:17 · Nathan as informed peer 4/10 The Famous Five Fast-Paced Questionnaire Latka guides Hillyer through the Famous Five questionnaire, sharing an insider detail about ClickFunnels' founder Russell Brunson rejecting a $35M buyout offer. Hillyer shares concise recommendations and reflections.1:47–6:23 · Guest teaching 1/10 Revenue Breakdown and Digital Profit Margins Latka rigorously drills into Hillyer's $140k monthly revenue breakdown, calculating client unit economics and questioning how high-ticket funnel conversion actually operates without public links. Hillyer is transparent and cooperative, explaining the private community structure.6:23–10:02 · Guest teaching 1/10 Live Masterminds and Personal Brand Monetization Latka challenges Hillyer's marketing pitch for her high-ticket mastermind, asking what unlocking a message actually means in practice and demanding concrete client proof. Hillyer stays composed, explaining the intake questionnaire and naming a successful client.10:02–13:02 · Guest teaching 2/10 Membership Site Retention and Community Strategy Latka calculates Hillyer's 6-month retention rate and questions why members do not simply binge all the content in three days and cancel their $97 per month subscription. Hillyer explains the interactive weekly accountability structure that prevents churn.13:02–16:02 · Guest teaching 1/10 Online Connections and HostGator Mid-Roll Sponsor After an ad break, Latka digs into Hillyer's email list metrics and reacts with skepticism to her claimed 70% click-through rate. Hillyer details her broadcast cadence and high-touch custom content approach.16:02–18:17 · Guest teaching 0/10 The Famous Five Fast-Paced Questionnaire Latka guides Hillyer through the Famous Five questionnaire, sharing an insider detail about ClickFunnels' founder Russell Brunson rejecting a $35M buyout offer. Hillyer shares concise recommendations and reflections.1:47–6:23 · Guest disagreement 0/10 Revenue Breakdown and Digital Profit Margins Latka rigorously drills into Hillyer's $140k monthly revenue breakdown, calculating client unit economics and questioning how high-ticket funnel conversion actually operates without public links. Hillyer is transparent and cooperative, explaining the private community structure.6:23–10:02 · Guest disagreement 1/10 Live Masterminds and Personal Brand Monetization Latka challenges Hillyer's marketing pitch for her high-ticket mastermind, asking what unlocking a message actually means in practice and demanding concrete client proof. Hillyer stays composed, explaining the intake questionnaire and naming a successful client.10:02–13:02 · Guest disagreement 0/10 Membership Site Retention and Community Strategy Latka calculates Hillyer's 6-month retention rate and questions why members do not simply binge all the content in three days and cancel their $97 per month subscription. Hillyer explains the interactive weekly accountability structure that prevents churn.13:02–16:02 · Guest disagreement 0/10 Online Connections and HostGator Mid-Roll Sponsor After an ad break, Latka digs into Hillyer's email list metrics and reacts with skepticism to her claimed 70% click-through rate. Hillyer details her broadcast cadence and high-touch custom content approach.16:02–18:17 · Guest disagreement 0/10 The Famous Five Fast-Paced Questionnaire Latka guides Hillyer through the Famous Five questionnaire, sharing an insider detail about ClickFunnels' founder Russell Brunson rejecting a $35M buyout offer. Hillyer shares concise recommendations and reflections.1:47–6:23 · Nathan pushing back 3/10 Revenue Breakdown and Digital Profit Margins Latka rigorously drills into Hillyer's $140k monthly revenue breakdown, calculating client unit economics and questioning how high-ticket funnel conversion actually operates without public links. Hillyer is transparent and cooperative, explaining the private community structure.6:23–10:02 · Nathan pushing back 5/10 Live Masterminds and Personal Brand Monetization Latka challenges Hillyer's marketing pitch for her high-ticket mastermind, asking what unlocking a message actually means in practice and demanding concrete client proof. Hillyer stays composed, explaining the intake questionnaire and naming a successful client.10:02–13:02 · Nathan pushing back 4/10 Membership Site Retention and Community Strategy Latka calculates Hillyer's 6-month retention rate and questions why members do not simply binge all the content in three days and cancel their $97 per month subscription. Hillyer explains the interactive weekly accountability structure that prevents churn.13:02–16:02 · Nathan pushing back 3/10 Online Connections and HostGator Mid-Roll Sponsor After an ad break, Latka digs into Hillyer's email list metrics and reacts with skepticism to her claimed 70% click-through rate. Hillyer details her broadcast cadence and high-touch custom content approach.16:02–18:17 · Nathan pushing back 1/10 The Famous Five Fast-Paced Questionnaire Latka guides Hillyer through the Famous Five questionnaire, sharing an insider detail about ClickFunnels' founder Russell Brunson rejecting a $35M buyout offer. Hillyer shares concise recommendations and reflections.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 76.9% · guest 23.1%0:00 · Nathan 76.9% · guest 23.1%3:00 · Nathan 25.3% · guest 74.7%3:00 · Nathan 25.3% · guest 74.7%6:00 · Nathan 32.1% · guest 67.9%6:00 · Nathan 32.1% · guest 67.9%9:00 · Nathan 42.2% · guest 57.8%9:00 · Nathan 42.2% · guest 57.8%12:00 · Nathan 58.3% · guest 41.7%12:00 · Nathan 58.3% · guest 41.7%15:00 · Nathan 40.6% · guest 59.4%15:00 · Nathan 40.6% · guest 59.4%18:00 · Nathan 98.6% · guest 1.4%18:00 · Nathan 98.6% · guest 1.4%
Sharpest disagreement ▶ 12:27 Reframing content consumption vs. weekly application

Hillyer pushes back on Latka's suggestion that members can just consume everything upfront and cancel, asserting that the value lies strictly in weekly execution rather than binge-watching.

 Hardest push from Nathan ▶ 7:26 Calling out abstract consulting rhetoric

Latka bluntly cuts off Hillyer's description of unlocking messages to demand what tangible results clients actually receive for thousands of dollars.

 Biggest teaching moment ▶ 11:19 Explaining dynamic community retention mechanics

Hillyer educates Latka on how crowdsourced weekly coaching requests and dedicated interaction keep membership churn down to roughly 10% across six months.

 Nathan holds their own ▶ 16:55 Demonstrating SaaS ecosystem insider knowledge

Latka casually displays his industry expertise by referencing his previous interview where ClickFunnels' founder disclosed turning down a $35M acquisition offer.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Revenue Breakdown and Digital Profit Margins 5103 Latka rigorously drills into Hillyer's $140k monthly revenue breakdown, calculating client unit economics and questioning how high-ticket funnel conversion actually operates without public links. Hillyer is transparent and cooperative, explaining the private community structure.
Live Masterminds and Personal Brand Monetization 5115 Latka challenges Hillyer's marketing pitch for her high-ticket mastermind, asking what unlocking a message actually means in practice and demanding concrete client proof. Hillyer stays composed, explaining the intake questionnaire and naming a successful client.
Membership Site Retention and Community Strategy 5204 Latka calculates Hillyer's 6-month retention rate and questions why members do not simply binge all the content in three days and cancel their $97 per month subscription. Hillyer explains the interactive weekly accountability structure that prevents churn.
Online Connections and HostGator Mid-Roll Sponsor 4103 After an ad break, Latka digs into Hillyer's email list metrics and reacts with skepticism to her claimed 70% click-through rate. Hillyer details her broadcast cadence and high-touch custom content approach.
The Famous Five Fast-Paced Questionnaire 4001 Latka guides Hillyer through the Famous Five questionnaire, sharing an insider detail about ClickFunnels' founder Russell Brunson rejecting a $35M buyout offer. Hillyer shares concise recommendations and reflections.

Statements from this episode (10)

Assertion Not checkable as stated
Regan Hillyer generated $140,000 cash and $128,000 profit in February 2016
“So last month it was a 140 K in cash received and it was a 128 of that was profit.”
Regan Hillyer Apr 15, 2016 ▶ 2:08
Assertion Not checkable as stated
Regan Hillyer breaks down her $140,000 February 2016 revenue streams
“So for example, for the low end membership site, that was around 20 K. There was a five week online program, which was total 20 K. There was a two day live event, which was 10 K. Another online program, 20, a live mastermind, mastermind, which is 20, and then …”
Regan Hillyer Apr 15, 2016 ▶ 3:15
Disclosure
Regan Hillyer charges $30,000 upfront or $10,000 monthly for one-on-one coaching
“So one paid in full for three months, which was around 30 K and then two payment plans were coming through for 10 K for the month.”
Regan Hillyer Apr 15, 2016 ▶ 5:36
Disclosure
Regan Hillyer charges $10,000 for a three-day Bali mastermind event
“In terms of if it's paid in full, it's 10 K paid in full, or it's 11 K on a plan. And there's a, you know, there's various different payment options around that. They basically get three months, three days coming into the mastermind in Bali. It's all expenses …”
Regan Hillyer Apr 15, 2016 ▶ 6:56
Disclosure
Regan Hillyer's $97-per-month membership program has roughly 200 active members
“So it's roughly 200 at the moment.”
Regan Hillyer Apr 15, 2016 ▶ 10:44
Disclosure
Regan Hillyer reports 10% to 11% membership churn over six months
“Look, we've only had it running for six months now, so I don't have an accurate number over 12 months, but at the moment we have roughly 10 to 11% drop off over that period of time.”
Regan Hillyer Apr 15, 2016 ▶ 10:52
Disclosure
Regan Hillyer's email list has roughly 10,000 active subscribers
“It's roughly 10,000 people on my email list”
Regan Hillyer Apr 15, 2016 ▶ 14:37
Assertion Not checkable as stated
Regan Hillyer claims her email list averages a 45% open rate
“Yeah, look, it's sitting probably around 45% at the moment, just in terms of the open rate.”
Regan Hillyer Apr 15, 2016 ▶ 14:59
Assertion Not checkable as stated
Regan Hillyer claims a 70% click-through rate on non-promotional emails
“It's sitting around 70% roughly.”
Regan Hillyer Apr 15, 2016 ▶ 15:28
Assertion Not checkable as stated
Nathan Latka says ClickFunnels rejected a $35 million acquisition offer
“Russell actually walked us through reading how we just turned down a thirty-five million dollar acquisition offer.”
Nathan Latka Apr 15, 2016 ▶ 17:06
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