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Dec 7, 2016 · 19m · top-founders

EP 501: Track Uninstalls with $325k in Funding, 15 Customers, with CEO Pritesh Vora of Uninstall.io

Nathan Latka · 8m spoken Pritesh Vora · 7m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Nathan Latka interviews Pritesh Vora, CEO of Uninstall.io, examining the company's mobile retention analytics platform, seed fundraising, and strategic pivot to enterprise contracts to overcome SaaS customer churn.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 51.6% of the talking time here. How this is scored →

Nathan as informed peer 5.4 Guest teaching 2.2 Guest disagreement 1.2 Nathan pushing back 4.4
05100:0010:002:05–6:23 · Nathan as informed peer 6/10 Uninstall.io Value Proposition and Seed Funding Latka immediately stress-tests the math when Pritish claims 150 customers, forcing him to clarify that 150 is lifetime and active count is only 15. Latka zeroes in on the implied 90% churn rate and challenges the viability of their early subscription offering.6:24–9:23 · Nathan as informed peer 7/10 Pivoting Toward Enterprise Intelligence and Retention Latka diagnoses a common flaw in data export analytics tools (Mattermark/Ahrefs analogy) and outlines how to transition from static CSV reporting to automated AI/ML recommendations. Pritish readily agrees and details their ongoing shift toward deeper enterprise integration.9:24–11:32 · Nathan as informed peer 6/10 Bangalore Team Structure and Unit Economics Latka drills down on unit economics, expressing disbelief that a 10-person team costs only $7k-$8k per month until Pritish clarifies they are based in Bangalore, prompting Latka to identify the talent arbitrage play.11:34–14:27 · Nathan as informed peer 6/10 LTV Modeling, Runway, and Contact Info Latka attempts to back into LTV and runway math, pushing Pritish on why he uses aggressive forward-looking projections without certainty. Pritish defends the enterprise contract strategy.14:31–17:21 · Nathan as informed peer 2/10 Mid-Episode Acuity Scheduling Sponsor Feature Segment covers the mid-episode Acuity Scheduling sponsor feature followed by the standard Famous Five rapid-fire questionnaire and closing recap.2:05–6:23 · Guest teaching 3/10 Uninstall.io Value Proposition and Seed Funding Latka immediately stress-tests the math when Pritish claims 150 customers, forcing him to clarify that 150 is lifetime and active count is only 15. Latka zeroes in on the implied 90% churn rate and challenges the viability of their early subscription offering.6:24–9:23 · Guest teaching 2/10 Pivoting Toward Enterprise Intelligence and Retention Latka diagnoses a common flaw in data export analytics tools (Mattermark/Ahrefs analogy) and outlines how to transition from static CSV reporting to automated AI/ML recommendations. Pritish readily agrees and details their ongoing shift toward deeper enterprise integration.9:24–11:32 · Guest teaching 2/10 Bangalore Team Structure and Unit Economics Latka drills down on unit economics, expressing disbelief that a 10-person team costs only $7k-$8k per month until Pritish clarifies they are based in Bangalore, prompting Latka to identify the talent arbitrage play.11:34–14:27 · Guest teaching 3/10 LTV Modeling, Runway, and Contact Info Latka attempts to back into LTV and runway math, pushing Pritish on why he uses aggressive forward-looking projections without certainty. Pritish defends the enterprise contract strategy.14:31–17:21 · Guest teaching 1/10 Mid-Episode Acuity Scheduling Sponsor Feature Segment covers the mid-episode Acuity Scheduling sponsor feature followed by the standard Famous Five rapid-fire questionnaire and closing recap.2:05–6:23 · Guest disagreement 2/10 Uninstall.io Value Proposition and Seed Funding Latka immediately stress-tests the math when Pritish claims 150 customers, forcing him to clarify that 150 is lifetime and active count is only 15. Latka zeroes in on the implied 90% churn rate and challenges the viability of their early subscription offering.6:24–9:23 · Guest disagreement 1/10 Pivoting Toward Enterprise Intelligence and Retention Latka diagnoses a common flaw in data export analytics tools (Mattermark/Ahrefs analogy) and outlines how to transition from static CSV reporting to automated AI/ML recommendations. Pritish readily agrees and details their ongoing shift toward deeper enterprise integration.9:24–11:32 · Guest disagreement 1/10 Bangalore Team Structure and Unit Economics Latka drills down on unit economics, expressing disbelief that a 10-person team costs only $7k-$8k per month until Pritish clarifies they are based in Bangalore, prompting Latka to identify the talent arbitrage play.11:34–14:27 · Guest disagreement 2/10 LTV Modeling, Runway, and Contact Info Latka attempts to back into LTV and runway math, pushing Pritish on why he uses aggressive forward-looking projections without certainty. Pritish defends the enterprise contract strategy.14:31–17:21 · Guest disagreement 0/10 Mid-Episode Acuity Scheduling Sponsor Feature Segment covers the mid-episode Acuity Scheduling sponsor feature followed by the standard Famous Five rapid-fire questionnaire and closing recap.2:05–6:23 · Nathan pushing back 6/10 Uninstall.io Value Proposition and Seed Funding Latka immediately stress-tests the math when Pritish claims 150 customers, forcing him to clarify that 150 is lifetime and active count is only 15. Latka zeroes in on the implied 90% churn rate and challenges the viability of their early subscription offering.6:24–9:23 · Nathan pushing back 5/10 Pivoting Toward Enterprise Intelligence and Retention Latka diagnoses a common flaw in data export analytics tools (Mattermark/Ahrefs analogy) and outlines how to transition from static CSV reporting to automated AI/ML recommendations. Pritish readily agrees and details their ongoing shift toward deeper enterprise integration.9:24–11:32 · Nathan pushing back 5/10 Bangalore Team Structure and Unit Economics Latka drills down on unit economics, expressing disbelief that a 10-person team costs only $7k-$8k per month until Pritish clarifies they are based in Bangalore, prompting Latka to identify the talent arbitrage play.11:34–14:27 · Nathan pushing back 5/10 LTV Modeling, Runway, and Contact Info Latka attempts to back into LTV and runway math, pushing Pritish on why he uses aggressive forward-looking projections without certainty. Pritish defends the enterprise contract strategy.14:31–17:21 · Nathan pushing back 1/10 Mid-Episode Acuity Scheduling Sponsor Feature Segment covers the mid-episode Acuity Scheduling sponsor feature followed by the standard Famous Five rapid-fire questionnaire and closing recap.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 73.2% · guest 26.8%0:00 · Nathan 73.2% · guest 26.8%3:00 · Nathan 29.2% · guest 70.8%3:00 · Nathan 29.2% · guest 70.8%6:00 · Nathan 42.2% · guest 57.8%6:00 · Nathan 42.2% · guest 57.8%9:00 · Nathan 35.9% · guest 64.1%9:00 · Nathan 35.9% · guest 64.1%12:00 · Nathan 49.1% · guest 50.9%12:00 · Nathan 49.1% · guest 50.9%15:00 · Nathan 72.9% · guest 27.1%15:00 · Nathan 72.9% · guest 27.1%18:00 · Nathan 100% · guest 0%18:00 · Nathan 100% · guest 0%
Sharpest disagreement ▶ 13:13 Pritish rejects Nathan's runway calculation

When Nathan claims the company has dozens of months of easy runway, Pritish explicitly rejects the assumption, noting it relies on flawed retention and acquisition constants.

 Hardest push from Nathan ▶ 6:01 Nathan challenges the SaaS model validity

Nathan aggressively questions whether the business should even be SaaS if clients extract all the analytics juice and export data in month one.

 Biggest teaching moment ▶ 5:47 Pritish explains client offboarding behaviour

Pritish explains to Nathan the core behavior of their churned customers: extracting high value in the first six months before pausing their accounts.

 Nathan holds their own ▶ 8:15 Nathan outlines AI recommendation evolution

Nathan demonstrates sharp industry pattern recognition, accurately prescribing moving away from static CSV exports toward AI-driven actionable business recommendations.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Uninstall.io Value Proposition and Seed Funding 6326 Latka immediately stress-tests the math when Pritish claims 150 customers, forcing him to clarify that 150 is lifetime and active count is only 15. Latka zeroes in on the implied 90% churn rate and challenges the viability of their early subscription offering.
Pivoting Toward Enterprise Intelligence and Retention 7215 Latka diagnoses a common flaw in data export analytics tools (Mattermark/Ahrefs analogy) and outlines how to transition from static CSV reporting to automated AI/ML recommendations. Pritish readily agrees and details their ongoing shift toward deeper enterprise integration.
Bangalore Team Structure and Unit Economics 6215 Latka drills down on unit economics, expressing disbelief that a 10-person team costs only $7k-$8k per month until Pritish clarifies they are based in Bangalore, prompting Latka to identify the talent arbitrage play.
LTV Modeling, Runway, and Contact Info 6325 Latka attempts to back into LTV and runway math, pushing Pritish on why he uses aggressive forward-looking projections without certainty. Pritish defends the enterprise contract strategy.
Mid-Episode Acuity Scheduling Sponsor Feature 2101 Segment covers the mid-episode Acuity Scheduling sponsor feature followed by the standard Famous Five rapid-fire questionnaire and closing recap.

Statements from this episode (14)

Assertion Contradicted
Vora: Uninstall.io was the first to tackle mobile app churn
“We were the world's first company to tackle and help mobile app companies solve the problem of churn or retention.”
Pritesh Vora Dec 7, 2016 ▶ 2:24
Disclosure
Uninstall.io averages $1,000 monthly per customer
“The average ticket size is thousand dollars per month.”
Pritesh Vora Dec 7, 2016 ▶ 3:01
Disclosure
Uninstall.io raised a $365k seed round in 2015
“So we raised around three 65 key USD last year from a bunch of investors.”
Pritesh Vora Dec 7, 2016 ▶ 3:37
Disclosure
Uninstall.io is growing at 15% month-over-month
“We've been growing month on month at the rate of around 15%.”
Pritesh Vora Dec 7, 2016 ▶ 4:08
Disclosure
Uninstall.io has served 150 customers in its lifetime
“We have worked in our lifetime, we have worked with a 150 customers.”
Pritesh Vora Dec 7, 2016 ▶ 4:30
Disclosure
Uninstall.io reaches $100k in ARR by late 2016
“So an ARR, ARR of A 100,000 would be, yeah, would be reasonable.”
Pritesh Vora Dec 7, 2016 ▶ 4:35
Disclosure
Uninstall.io currently has 15 to 17 active paying customers
“Currently we work with around between 15 to 17 customers.”
Pritesh Vora Dec 7, 2016 ▶ 4:59
Insight
Latka: Export-heavy data SaaS businesses suffer structural churn
“So another good example, like you look at matter mark or a H refs, all these companies that provide data, especially the ones that offer an export option. You see this all the time. Login, sign up for the premium plan. They export all the data they need, then …”
Nathan Latka Dec 7, 2016 ▶ 6:04
Assertion Not checkable as stated
Deeper technical integration drives enterprise tickets to 3x the average
“The deeper we get integrated into their systems is the tougher it is, the higher the retention is. That's what we have figured out with some of the large customers that we work, where our ticket size in itself you know, they're more than three times our averag…”
Pritesh Vora Dec 7, 2016 ▶ 7:40
Assertion Not checkable as stated
Uninstall.io acquires customers with zero advertising spend
“But we don't spend anything on advertising, so the cost that we are actually incurring is the cost that we are, that, that, that's our run rate.”
Pritesh Vora Dec 7, 2016 ▶ 10:08
Assertion Not checkable as stated
Vora: A 10-person Bangalore tech team costs just $8,000 monthly
“So it would, it's around, I would say it's around let's say seven, around seven to 8000 dollars.”
Pritesh Vora Dec 7, 2016 ▶ 10:49
Disclosure
Uninstall.io shifting to one-year minimums for new enterprise customers
“I'd be only planning on contracts, minimum contracts of a year. That's what we have done with a few that we have started so that our, you know, the LTV is, is, is strong and the retention is also strong.”
Pritesh Vora Dec 7, 2016 ▶ 12:26
Disclosure
Uninstall.io maintains over $150,000 in cash reserves
“So we still have more than a 150 K.”
Pritesh Vora Dec 7, 2016 ▶ 12:48
Assertion Not checkable as stated
Uninstall.io generated $40k to $45k in total 2015 revenue
“So, I think then we had, if I'm not wrong, I'll just need to reconnect, but around 40, 40 or 45 K dollars here.”
Pritesh Vora Dec 7, 2016 ▶ 13:51
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