Sep 8, 2019 · 19m · top-founders

1506 Gainsight: We'll Hit $100m Revenue in 2020, $60m+ Now

Nick Mehta · 12m spoken Nathan Latka · 5m spoken
0:00 / 0:00

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In this interview with Nathan Latka, Gainsight CEO Nick Mehta breaks down how the company pioneered the customer success category and scaled past $50 million ARR toward a $100 million target, discussing unit economics, product suite expansion, and capital strategy.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 30.7% of the talking time here. How this is scored →

Nathan as informed peer 4.4 Guest teaching 2.1 Guest disagreement 1.4 Nathan pushing back 3.0
05100:0010:000:45–3:16 · Nathan as informed peer 4/10 Defining Gainsight and Target Customer Segments Nathan asks foundational questions regarding Gainsight's SaaS model, customer sweet spot, and why they burned three million dollars before their first revenue. Nick explains the high upfront costs of category creation and enterprise product building.3:16–6:40 · Nathan as informed peer 6/10 CSM Compensation Structures and Expansion Models Nathan shares insights from interviewing dozens of growth-stage CEOs regarding CSM comp structures and pricing expansion axes. Nick confirms Nathan's point about consumption-based pricing models like Twilio.6:41–9:24 · Nathan as informed peer 5/10 Gross Retention, Customer Success Elements, and Suite Upselling When Nick describes Gainsight's 14 elements of customer success, Nathan assumes they are separate paid modules. Nick clarifies that the elements are an advisory methodology framework rather than individual line-item add-ons.9:25–12:47 · Nathan as informed peer 7/10 Global Team Operations, Burn Rate, and IPO Outlook Nathan cites public market data on the Rule of 40 and calculates monthly revenue from ACV figures. Nick corrects Nathan's lower bound math by pointing out that their average enterprise contract is well into six figures.12:47–14:54 · Nathan as informed peer 5/10 Private Equity Relationships and Capital Strategy Nathan presses aggressively on whether Gainsight is currently negotiating an acquisition with Vista or raising new capital given the timeline since their last round. Nick deflects smoothly, prompting Nathan to joke about his political finesse.14:54–18:45 · Nathan as informed peer 4/10 Growth Velocity and Customer Acquisition Cost Payback Nathan runs through rapid-fire metrics including growth rate and CAC payback before concluding with standard personal questions. Nick shares thoughtful reflections on leadership and personal vulnerability.18:45–19:18 · Nathan as informed peer 0/10 Episode Conclusion and Gainsight Metrics Summary Nathan delivers the outro monologue summarizing Gainsight's key business metrics, burn, and growth targets. Monologue scoring rules apply.0:45–3:16 · Guest teaching 2/10 Defining Gainsight and Target Customer Segments Nathan asks foundational questions regarding Gainsight's SaaS model, customer sweet spot, and why they burned three million dollars before their first revenue. Nick explains the high upfront costs of category creation and enterprise product building.3:16–6:40 · Guest teaching 2/10 CSM Compensation Structures and Expansion Models Nathan shares insights from interviewing dozens of growth-stage CEOs regarding CSM comp structures and pricing expansion axes. Nick confirms Nathan's point about consumption-based pricing models like Twilio.6:41–9:24 · Guest teaching 4/10 Gross Retention, Customer Success Elements, and Suite Upselling When Nick describes Gainsight's 14 elements of customer success, Nathan assumes they are separate paid modules. Nick clarifies that the elements are an advisory methodology framework rather than individual line-item add-ons.9:25–12:47 · Guest teaching 4/10 Global Team Operations, Burn Rate, and IPO Outlook Nathan cites public market data on the Rule of 40 and calculates monthly revenue from ACV figures. Nick corrects Nathan's lower bound math by pointing out that their average enterprise contract is well into six figures.12:47–14:54 · Guest teaching 2/10 Private Equity Relationships and Capital Strategy Nathan presses aggressively on whether Gainsight is currently negotiating an acquisition with Vista or raising new capital given the timeline since their last round. Nick deflects smoothly, prompting Nathan to joke about his political finesse.14:54–18:45 · Guest teaching 1/10 Growth Velocity and Customer Acquisition Cost Payback Nathan runs through rapid-fire metrics including growth rate and CAC payback before concluding with standard personal questions. Nick shares thoughtful reflections on leadership and personal vulnerability.18:45–19:18 · Guest teaching 0/10 Episode Conclusion and Gainsight Metrics Summary Nathan delivers the outro monologue summarizing Gainsight's key business metrics, burn, and growth targets. Monologue scoring rules apply.0:45–3:16 · Guest disagreement 1/10 Defining Gainsight and Target Customer Segments Nathan asks foundational questions regarding Gainsight's SaaS model, customer sweet spot, and why they burned three million dollars before their first revenue. Nick explains the high upfront costs of category creation and enterprise product building.3:16–6:40 · Guest disagreement 1/10 CSM Compensation Structures and Expansion Models Nathan shares insights from interviewing dozens of growth-stage CEOs regarding CSM comp structures and pricing expansion axes. Nick confirms Nathan's point about consumption-based pricing models like Twilio.6:41–9:24 · Guest disagreement 2/10 Gross Retention, Customer Success Elements, and Suite Upselling When Nick describes Gainsight's 14 elements of customer success, Nathan assumes they are separate paid modules. Nick clarifies that the elements are an advisory methodology framework rather than individual line-item add-ons.9:25–12:47 · Guest disagreement 2/10 Global Team Operations, Burn Rate, and IPO Outlook Nathan cites public market data on the Rule of 40 and calculates monthly revenue from ACV figures. Nick corrects Nathan's lower bound math by pointing out that their average enterprise contract is well into six figures.12:47–14:54 · Guest disagreement 3/10 Private Equity Relationships and Capital Strategy Nathan presses aggressively on whether Gainsight is currently negotiating an acquisition with Vista or raising new capital given the timeline since their last round. Nick deflects smoothly, prompting Nathan to joke about his political finesse.14:54–18:45 · Guest disagreement 1/10 Growth Velocity and Customer Acquisition Cost Payback Nathan runs through rapid-fire metrics including growth rate and CAC payback before concluding with standard personal questions. Nick shares thoughtful reflections on leadership and personal vulnerability.18:45–19:18 · Guest disagreement 0/10 Episode Conclusion and Gainsight Metrics Summary Nathan delivers the outro monologue summarizing Gainsight's key business metrics, burn, and growth targets. Monologue scoring rules apply.0:45–3:16 · Nathan pushing back 3/10 Defining Gainsight and Target Customer Segments Nathan asks foundational questions regarding Gainsight's SaaS model, customer sweet spot, and why they burned three million dollars before their first revenue. Nick explains the high upfront costs of category creation and enterprise product building.3:16–6:40 · Nathan pushing back 2/10 CSM Compensation Structures and Expansion Models Nathan shares insights from interviewing dozens of growth-stage CEOs regarding CSM comp structures and pricing expansion axes. Nick confirms Nathan's point about consumption-based pricing models like Twilio.6:41–9:24 · Nathan pushing back 3/10 Gross Retention, Customer Success Elements, and Suite Upselling When Nick describes Gainsight's 14 elements of customer success, Nathan assumes they are separate paid modules. Nick clarifies that the elements are an advisory methodology framework rather than individual line-item add-ons.9:25–12:47 · Nathan pushing back 5/10 Global Team Operations, Burn Rate, and IPO Outlook Nathan cites public market data on the Rule of 40 and calculates monthly revenue from ACV figures. Nick corrects Nathan's lower bound math by pointing out that their average enterprise contract is well into six figures.12:47–14:54 · Nathan pushing back 6/10 Private Equity Relationships and Capital Strategy Nathan presses aggressively on whether Gainsight is currently negotiating an acquisition with Vista or raising new capital given the timeline since their last round. Nick deflects smoothly, prompting Nathan to joke about his political finesse.14:54–18:45 · Nathan pushing back 2/10 Growth Velocity and Customer Acquisition Cost Payback Nathan runs through rapid-fire metrics including growth rate and CAC payback before concluding with standard personal questions. Nick shares thoughtful reflections on leadership and personal vulnerability.18:45–19:18 · Nathan pushing back 0/10 Episode Conclusion and Gainsight Metrics Summary Nathan delivers the outro monologue summarizing Gainsight's key business metrics, burn, and growth targets. Monologue scoring rules apply.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 45.7% · guest 54.3%0:00 · Nathan 45.7% · guest 54.3%3:00 · Nathan 21.6% · guest 78.4%3:00 · Nathan 21.6% · guest 78.4%6:00 · Nathan 15.3% · guest 84.7%6:00 · Nathan 15.3% · guest 84.7%9:00 · Nathan 31.4% · guest 68.6%9:00 · Nathan 31.4% · guest 68.6%12:00 · Nathan 46% · guest 54%12:00 · Nathan 46% · guest 54%15:00 · Nathan 20.7% · guest 79.3%15:00 · Nathan 20.7% · guest 79.3%18:00 · Nathan 40% · guest 60%18:00 · Nathan 40% · guest 60%
Sharpest disagreement ▶ 13:40 Pushing back on fundraising assumptions

Nick firmly rejects Nathan's assertion that Gainsight must be currently fundraising or seeking a buyout, stating their only current deal activity is serving customers.

Hardest push from Nathan ▶ 13:40 Nathan insists deal activity is happening

Nathan refuses to accept general statements and directly presses Nick on whether an acquisition or capital raise is in motion based on venture capital cycle norms.

Biggest teaching moment ▶ 8:04 Methodology vs. product packaging distinction

Nick corrects Nathan's assumption that customers pay per element of customer success, explaining that the 14 elements are a framework for best practices rather than billed software features.

Nathan holds their own ▶ 10:34 Nathan cites public market Rule of 40 statistics

Nathan demonstrates SaaS market expertise by citing public company valuation data showing over 80% of total market value sits in companies meeting the Rule of 40.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Defining Gainsight and Target Customer Segments 4213 Nathan asks foundational questions regarding Gainsight's SaaS model, customer sweet spot, and why they burned three million dollars before their first revenue. Nick explains the high upfront costs of category creation and enterprise product building.
CSM Compensation Structures and Expansion Models 6212 Nathan shares insights from interviewing dozens of growth-stage CEOs regarding CSM comp structures and pricing expansion axes. Nick confirms Nathan's point about consumption-based pricing models like Twilio.
Gross Retention, Customer Success Elements, and Suite Upselling 5423 When Nick describes Gainsight's 14 elements of customer success, Nathan assumes they are separate paid modules. Nick clarifies that the elements are an advisory methodology framework rather than individual line-item add-ons.
Global Team Operations, Burn Rate, and IPO Outlook 7425 Nathan cites public market data on the Rule of 40 and calculates monthly revenue from ACV figures. Nick corrects Nathan's lower bound math by pointing out that their average enterprise contract is well into six figures.
Private Equity Relationships and Capital Strategy 5236 Nathan presses aggressively on whether Gainsight is currently negotiating an acquisition with Vista or raising new capital given the timeline since their last round. Nick deflects smoothly, prompting Nathan to joke about his political finesse.
Growth Velocity and Customer Acquisition Cost Payback 4112 Nathan runs through rapid-fire metrics including growth rate and CAC payback before concluding with standard personal questions. Nick shares thoughtful reflections on leadership and personal vulnerability.
Episode Conclusion and Gainsight Metrics Summary 0000 Nathan delivers the outro monologue summarizing Gainsight's key business metrics, burn, and growth targets. Monologue scoring rules apply.

Statements from this episode (17)

Disclosure
Mehta: Gainsight customers pay between $50k and millions annually
“Our customers pay us anywhere from in the sort of, you know, 50,000 dollar a year range all the way up to, you know, millions of dollars a year.”
Nick Mehta Sep 8, 2019 ▶ 1:43
Disclosure
Mehta: Gainsight burned about $3M before generating its first revenue
“You know, I'd say probably three million bucks in that range.”
Nick Mehta Sep 8, 2019 ▶ 2:15
Disclosure
Mehta: Gainsight has raised approximately $155M in venture capital
“We've now raised about one hundred and fifty five million dollars to date.”
Nick Mehta Sep 8, 2019 ▶ 2:34
Insight
Mehta: Enterprise SaaS requires heavy upfront capital due to long sales cycles
“In enterprise SaaS businesses in general, because you sell, you have a longer sales cycle and you have to build a sophisticated product. Typically they do take a lot of money because you have to spend a lot of money up front and you get those customers to pay …”
Nick Mehta Sep 8, 2019 ▶ 2:42
Insight
Mehta: Customer success acts as the primary growth driver in consumption models
“If you have a business model where people pay you as they consume, like a consumption based model, like Twilio, which is we're proud to have as a gainside customer in those businesses, that customer success motion is the growth motion”
Nick Mehta Sep 8, 2019 ▶ 4:24
Insight
Mehta: Startups benefit greatly from hiring executives who were target buyers
“Can't recommend it enough if you can have somebody in your company that's been in the shoes of your buyer.”
Nick Mehta Sep 8, 2019 ▶ 5:31
Assertion Not checkable as stated
Mehta: Gainsight serves about 700 customers, including Okta and Workday
“We have about 700 customers now, and it's kind of a who's who in technology, so publicly traded SaaS companies like an Okta or Workday or Twilio or DocuSign, big companies that have gone to the cloud like an IBM or an Adobe or a Cisco, as well as companies in …”
Nick Mehta Sep 8, 2019 ▶ 6:11
Assertion Not checkable as stated
Mehta: Gainsight maintains gross revenue retention in the 90s consistently
“So we don't report exact numbers, but we've had in the gross retention in the nineties, so very good gross retention. And generally speaking, our customers have been willing to partner with us for a very long period of time. And that's been very consistent ove…”
Nick Mehta Sep 8, 2019 ▶ 6:54
Insight
Mehta: Customer success is about driving outcomes, not pleasing customers
“That's when I think I tell every CS person, it's not just about doing what your customers tell you to do. It's not about being nice. It's about actually helping them get to where they need to be.”
Nick Mehta Sep 8, 2019 ▶ 7:29
Assertion Not checkable as stated
Mehta: Gainsight has grown to nearly 700 employees globally
“So we've got actually a similar number about coming up to 700 employees.”
Nick Mehta Sep 8, 2019 ▶ 9:28
Assertion Not checkable as stated
Mehta: Gainsight's net burn rate is roughly $1M to $2M monthly
“Yeah, I think it's in that rough range that you just said. We are aggressive, probably not, you know, if you kind of plotted everyone, we're not at the extreme of aggressive, but we're not yet at breakeven, right?”
Nick Mehta Sep 8, 2019 ▶ 9:53
Assertion Partly supported
Latka: Over 80% of public SaaS market cap meets Rule of 40
“In fact, if you look at all the publicly traded SaaS companies, over 80% of the total market value is inside of companies with E-forty or higher, less than 20% of the value is E-forty or lower.”
Nathan Latka Sep 8, 2019 ▶ 10:36
Assertion Not checkable as stated
Mehta: Gainsight's average customer spends well into the six figures annually
“Significantly higher than that. Our average customer is spending well into the six figures.”
Nick Mehta Sep 8, 2019 ▶ 12:17
Prediction Held up
Mehta: Gainsight will reach $100M in ARR by 2020
“We'll be there in that timeframe.”
Nick Mehta Sep 8, 2019 ▶ 12:45
Disclosure
Mehta: Gainsight's entire $52M 2017 round went directly to company operations
“Operations.”
Nick Mehta Sep 8, 2019 ▶ 14:19
Assertion Not checkable as stated
Mehta: Gainsight's trailing 12-month revenue growth is near 50%
“In the higher end of that range.”
Nick Mehta Sep 8, 2019 ▶ 15:01
Assertion Not checkable as stated
Mehta: Gainsight's enterprise CAC payback period is typically 12 to 18 months
“You know, I think enterprise, it typically is like 12 to 18 months in that range. I think that's pretty common that our customers, a lot of them are spending a lot of money. So it fluctuates kind of quarter to quarter, but that's the rough range.”
Nick Mehta Sep 8, 2019 ▶ 15:10
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