Sep 4, 2020 · 18m · top-founders

JazzHR Has Record 40k Applicant Month During Pandemic, $15m Revenue

Pete Lamson · 9m spoken Nathan Latka · 6m spoken Frank Bien · 4s spoken Eric Yuan · 4s spoken Vivek Bhaskaran · 2s spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

JazzHR CEO Pete Lamson joins Nathan Latka to discuss how the recruiting software platform doubled its customer base to 7,000 and scaled to $16 million in ARR. Lamson outlines JazzHR's capital-efficient cash flow breakeven model, the expansion of indirect channel partnerships, and strategies for maintaining strong retention within the SMB market.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 38.3% of the talking time here. How this is scored →

Nathan as informed peer 4.8 Guest teaching 3.0 Guest disagreement 1.5 Nathan pushing back 2.8
05100:0010:000:11–4:03 · Nathan as informed peer 3/10 Host Message: Subscriber Feed and Platform Benefits Nathan introduces the show and questions Pete on how hiring software could thrive during the pandemic. Pete clarifies that specific sectors like logistics, healthcare, and tech experienced unprecedented hiring surges resulting in a record 40,000 job postings.4:03–6:35 · Nathan as informed peer 4/10 Pricing Structure, Customer Growth, and Channel Sales Nathan tracks the company's customer growth from 3,500 to nearly 7,000 SMB accounts. Pete explains how diversified vertical exposure and expanding into indirect channel sales protected their business.6:35–11:26 · Nathan as informed peer 7/10 Customer Acquisition Cost and Payback Unit Economics Nathan proposes an investor-favored tactic of putting buyout clauses in channel partner agreements to juice gross margins. Pete counters firmly, explaining that while it looks good on a spreadsheet, it ruins partner incentives and leads to churn.11:26–14:15 · Nathan as informed peer 6/10 Revenue Scale, Team Headcount, and Inbound Sales Motions Nathan calculates JazzHR's run rate at around 1.4 million per month and questions how an inside sales rep model works at a sub-200 dollar price point. Pete justifies the sales cost through an inbound motion and strong long-term customer lifetime value.14:15–16:29 · Nathan as informed peer 7/10 Analyzing Gross Revenue Churn and Net Revenue Retention Nathan dissects Pete's churn figures, pressing him to separate monthly gross churn from expansion to compute annual net revenue retention. Nathan calculates that net revenue retention sits around 97-98 percent, which Pete validates.16:29–17:41 · Nathan as informed peer 2/10 The Famous Five Rapid-Fire Questions Nathan runs through the standard Famous Five rapid-fire format covering book choices, sleep habits, and CEO age. The exchange is straightforward and cordial.0:11–4:03 · Guest teaching 4/10 Host Message: Subscriber Feed and Platform Benefits Nathan introduces the show and questions Pete on how hiring software could thrive during the pandemic. Pete clarifies that specific sectors like logistics, healthcare, and tech experienced unprecedented hiring surges resulting in a record 40,000 job postings.4:03–6:35 · Guest teaching 2/10 Pricing Structure, Customer Growth, and Channel Sales Nathan tracks the company's customer growth from 3,500 to nearly 7,000 SMB accounts. Pete explains how diversified vertical exposure and expanding into indirect channel sales protected their business.6:35–11:26 · Guest teaching 6/10 Customer Acquisition Cost and Payback Unit Economics Nathan proposes an investor-favored tactic of putting buyout clauses in channel partner agreements to juice gross margins. Pete counters firmly, explaining that while it looks good on a spreadsheet, it ruins partner incentives and leads to churn.11:26–14:15 · Guest teaching 3/10 Revenue Scale, Team Headcount, and Inbound Sales Motions Nathan calculates JazzHR's run rate at around 1.4 million per month and questions how an inside sales rep model works at a sub-200 dollar price point. Pete justifies the sales cost through an inbound motion and strong long-term customer lifetime value.14:15–16:29 · Guest teaching 2/10 Analyzing Gross Revenue Churn and Net Revenue Retention Nathan dissects Pete's churn figures, pressing him to separate monthly gross churn from expansion to compute annual net revenue retention. Nathan calculates that net revenue retention sits around 97-98 percent, which Pete validates.16:29–17:41 · Guest teaching 1/10 The Famous Five Rapid-Fire Questions Nathan runs through the standard Famous Five rapid-fire format covering book choices, sleep habits, and CEO age. The exchange is straightforward and cordial.0:11–4:03 · Guest disagreement 1/10 Host Message: Subscriber Feed and Platform Benefits Nathan introduces the show and questions Pete on how hiring software could thrive during the pandemic. Pete clarifies that specific sectors like logistics, healthcare, and tech experienced unprecedented hiring surges resulting in a record 40,000 job postings.4:03–6:35 · Guest disagreement 1/10 Pricing Structure, Customer Growth, and Channel Sales Nathan tracks the company's customer growth from 3,500 to nearly 7,000 SMB accounts. Pete explains how diversified vertical exposure and expanding into indirect channel sales protected their business.6:35–11:26 · Guest disagreement 5/10 Customer Acquisition Cost and Payback Unit Economics Nathan proposes an investor-favored tactic of putting buyout clauses in channel partner agreements to juice gross margins. Pete counters firmly, explaining that while it looks good on a spreadsheet, it ruins partner incentives and leads to churn.11:26–14:15 · Guest disagreement 1/10 Revenue Scale, Team Headcount, and Inbound Sales Motions Nathan calculates JazzHR's run rate at around 1.4 million per month and questions how an inside sales rep model works at a sub-200 dollar price point. Pete justifies the sales cost through an inbound motion and strong long-term customer lifetime value.14:15–16:29 · Guest disagreement 1/10 Analyzing Gross Revenue Churn and Net Revenue Retention Nathan dissects Pete's churn figures, pressing him to separate monthly gross churn from expansion to compute annual net revenue retention. Nathan calculates that net revenue retention sits around 97-98 percent, which Pete validates.16:29–17:41 · Guest disagreement 0/10 The Famous Five Rapid-Fire Questions Nathan runs through the standard Famous Five rapid-fire format covering book choices, sleep habits, and CEO age. The exchange is straightforward and cordial.0:11–4:03 · Nathan pushing back 2/10 Host Message: Subscriber Feed and Platform Benefits Nathan introduces the show and questions Pete on how hiring software could thrive during the pandemic. Pete clarifies that specific sectors like logistics, healthcare, and tech experienced unprecedented hiring surges resulting in a record 40,000 job postings.4:03–6:35 · Nathan pushing back 2/10 Pricing Structure, Customer Growth, and Channel Sales Nathan tracks the company's customer growth from 3,500 to nearly 7,000 SMB accounts. Pete explains how diversified vertical exposure and expanding into indirect channel sales protected their business.6:35–11:26 · Nathan pushing back 6/10 Customer Acquisition Cost and Payback Unit Economics Nathan proposes an investor-favored tactic of putting buyout clauses in channel partner agreements to juice gross margins. Pete counters firmly, explaining that while it looks good on a spreadsheet, it ruins partner incentives and leads to churn.11:26–14:15 · Nathan pushing back 3/10 Revenue Scale, Team Headcount, and Inbound Sales Motions Nathan calculates JazzHR's run rate at around 1.4 million per month and questions how an inside sales rep model works at a sub-200 dollar price point. Pete justifies the sales cost through an inbound motion and strong long-term customer lifetime value.14:15–16:29 · Nathan pushing back 4/10 Analyzing Gross Revenue Churn and Net Revenue Retention Nathan dissects Pete's churn figures, pressing him to separate monthly gross churn from expansion to compute annual net revenue retention. Nathan calculates that net revenue retention sits around 97-98 percent, which Pete validates.16:29–17:41 · Nathan pushing back 0/10 The Famous Five Rapid-Fire Questions Nathan runs through the standard Famous Five rapid-fire format covering book choices, sleep habits, and CEO age. The exchange is straightforward and cordial.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 64.4% · guest 35.6%0:00 · Nathan 64.4% · guest 35.6%3:00 · Nathan 21.5% · guest 78.5%3:00 · Nathan 21.5% · guest 78.5%6:00 · Nathan 32.6% · guest 67.4%6:00 · Nathan 32.6% · guest 67.4%9:00 · Nathan 34.3% · guest 65.7%9:00 · Nathan 34.3% · guest 65.7%12:00 · Nathan 31.5% · guest 68.5%12:00 · Nathan 31.5% · guest 68.5%15:00 · Nathan 42.4% · guest 57.6%15:00 · Nathan 42.4% · guest 57.6%18:00 · Nathan 96.3% · guest 3.7%18:00 · Nathan 96.3% · guest 3.7%
Sharpest disagreement ▶ 10:22 Rejection of gross margin buyout tactics

Pete firmly rejects Nathan's suggestion to buy out channel revenue shares, noting that spreadsheet math ignores the real danger of alienating partners.

Hardest push from Nathan ▶ 9:50 Pressing on channel partner rev-share clauses

Nathan challenges Pete on why JazzHR does not include buyout clauses in partner agreements to reclaim margin.

Biggest teaching moment ▶ 2:51 Explaining pandemic hiring shifts

Pete refutes Nathan's assumption that SMB hiring collapsed during COVID by demonstrating record job postings in logistics and healthcare.

Nathan holds their own ▶ 15:30 Live calculation of net retention economics

Nathan quickly extrapolates Pete's monthly gross churn and expansion metrics into an annual net revenue retention figure of 97-98 percent.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Host Message: Subscriber Feed and Platform Benefits 3412 Nathan introduces the show and questions Pete on how hiring software could thrive during the pandemic. Pete clarifies that specific sectors like logistics, healthcare, and tech experienced unprecedented hiring surges resulting in a record 40,000 job postings.
Pricing Structure, Customer Growth, and Channel Sales 4212 Nathan tracks the company's customer growth from 3,500 to nearly 7,000 SMB accounts. Pete explains how diversified vertical exposure and expanding into indirect channel sales protected their business.
Customer Acquisition Cost and Payback Unit Economics 7656 Nathan proposes an investor-favored tactic of putting buyout clauses in channel partner agreements to juice gross margins. Pete counters firmly, explaining that while it looks good on a spreadsheet, it ruins partner incentives and leads to churn.
Revenue Scale, Team Headcount, and Inbound Sales Motions 6313 Nathan calculates JazzHR's run rate at around 1.4 million per month and questions how an inside sales rep model works at a sub-200 dollar price point. Pete justifies the sales cost through an inbound motion and strong long-term customer lifetime value.
Analyzing Gross Revenue Churn and Net Revenue Retention 7214 Nathan dissects Pete's churn figures, pressing him to separate monthly gross churn from expansion to compute annual net revenue retention. Nathan calculates that net revenue retention sits around 97-98 percent, which Pete validates.
The Famous Five Rapid-Fire Questions 2100 Nathan runs through the standard Famous Five rapid-fire format covering book choices, sleep habits, and CEO age. The exchange is straightforward and cordial.

Statements from this episode (13)

Assertion Not checkable as stated
Pete Lamson: JazzHR saw record customer job postings in July 2020
“In fact, we have had the most jobs posted, most new jobs posted with by Jazz HR's customers in the history of our company with just the past month in July.”
Pete Lamson Sep 4, 2020 ▶ 2:57
Assertion Not checkable as stated
Pete Lamson: JazzHR averages just under $200 in monthly revenue per account
“So our account average is a little under 200 dollars per month.”
Pete Lamson Sep 4, 2020 ▶ 4:09
Assertion Not checkable as stated
Pete Lamson: JazzHR has grown to just under 7,000 total customers
“Just under 7000.”
Pete Lamson Sep 4, 2020 ▶ 4:53
Assertion Not checkable as stated
Pete Lamson: No single industry exceeds 5% of JazzHR's total business
“But no one vertical within our business is more than five percent of our business.”
Pete Lamson Sep 4, 2020 ▶ 5:30
Assertion Not checkable as stated
Pete Lamson: Channel sales drive nearly 50% of JazzHR's new business
“We launched indirect sales or channel sales not long thereafter, and that today is almost 50% of our new business and growing.”
Pete Lamson Sep 4, 2020 ▶ 5:55
Assertion Not checkable as stated
Pete Lamson: JazzHR maintains a 12-month CAC payback on $2,000 CAC
“So we are right now just under a 12 month kind of payback. So we're a little, just about 2000 dollars.”
Pete Lamson Sep 4, 2020 ▶ 6:49
Insight
Pete Lamson: Indirect sales lower CAC but compress gross margins and ARPU
“For indirect, what typically happens if you do it well is your cap will go down, but you're shifting that cap to success driven revenue shares. So it's a more efficient use of use of a cost of capital. So your CAC goes down, your gross margins go down, too, be…”
Pete Lamson Sep 4, 2020 ▶ 7:09
Disclosure
Pete Lamson: JazzHR pays its referral partners a perpetual revenue share
“If their customer chooses to purchase, then pay them a revenue share in perpetuity for the business. As long as that, as long as their customers are paying us, we are paying them. We don't limit it after a 12 month period.”
Pete Lamson Sep 4, 2020 ▶ 9:35
Insight
Pete Lamson: Buying out partner revenue shares limits long-term sales growth
“Yes, mathematically, that will work, and it'll look good in a spreadsheet, and yes, you will improve your gross margin short term. It's also a great way to limit sales. I mean, you know, because after a period of time, that partner can just switch to a competi…”
Pete Lamson Sep 4, 2020 ▶ 10:22
Disclosure
Pete Lamson: JazzHR has not raised capital beyond its prior $26.6 million
“We have not raised any additional capital.”
Pete Lamson Sep 4, 2020 ▶ 11:56
Disclosure
Pete Lamson: JazzHR operates at cash flow breakeven to reinvest in growth
“Now we run the business at cashflow breakeven. We could be cashflow positive if we chose to, but we plow everything we can back into the business to drive additional growth.”
Pete Lamson Sep 4, 2020 ▶ 12:02
Assertion Not checkable as stated
Pete Lamson: JazzHR customers stay for roughly ten years on average
“Of a quota-carrying sales team to bring in a customer who's going to stay with us for 10 years-ish on average, it's more, with that, through that lens, it's more than worth the investment.”
Pete Lamson Sep 4, 2020 ▶ 13:49
Assertion Not checkable as stated
Pete Lamson: JazzHR maintains 12% annual gross churn and sub-1% net churn
“So for, on a gross basis our gross churn right now is still at about that 12% number. And our net is, or one percent per month, a little over one percent per month. And I mean, we're in the 1.2 generally. And then our net is when we, because of expansion reven…”
Pete Lamson Sep 4, 2020 ▶ 15:02
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