SweetCX

also referred to as: sweet cx

22 statements across 3 episodes · 6 bullish · 0 bearish · 2 people on the record · first statement Mar 12, 2022 by Valerie Peck · said 42 times in 3 episodes since 2022 · across every show →

Mentions by year

brought up most by Nathan Latka (33), Valerie Peck (6), Vivek Bhaskaran (3)

tap a year for its mentions
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01220222023episodes it came up in
007.5115220222023episodesmentions per episode
2023 29 mentions in 2 episodes 15 per episode
2022 13 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about SweetCX, oldest first

Mar 12, 2022
Assertion Not checkable as stated
Peck: Sweet CX generates about $800,000 in SaaS revenue
“About 800 grand.”
Valerie Peck Mar 12, 2022 ▶ 6:31 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022
Assertion Not checkable as stated
Peck: Sweet CX launched with enterprise clients Lexus and Wells Fargo
“So our clients to begin with were folks like Lexus and Wells Fargo no small names and most of the clients we have are still with us because they found that it is a very valuable tool for their ongoing success.”
Valerie Peck Mar 12, 2022 ▶ 5:06 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022
Assertion Not checkable as stated
Sweet CX converts agency clients to SaaS at 80% rate
“The past two years, we've had a hundred percent conversion. We had one company drop out because they decided that they weren't going to focus on CX anymore, but we have a really high conversion rate of probably about 80% and a retention rate of the same as wel…”
Valerie Peck Mar 12, 2022 ▶ 10:22 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022
Assertion Not checkable as stated
Peck: Sweet CX serves approximately 30 customers
“We have about 30.”
Valerie Peck Mar 12, 2022 ▶ 4:14 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022
Assertion Not checkable as stated
Consulting agency does $500k annually after $3m peak years
“We've had three million dollar years. And we have on average now about half a million in pure consulting that doesn't run through sweet CX.”
Valerie Peck Mar 12, 2022 ▶ 9:59 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022 positive
Disclosure
Sweet CX seeks acquirer for sales and back-office functions
“We're at the point where it would be really interesting to find a powerful engine, big sister brother company who can take on some of the sales functions and some of the back office functions. And let us do more in the thought leadership and development of new…”
Valerie Peck Mar 12, 2022 ▶ 13:46 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022
Assertion Supported
Sweet CX ranks in top quartile of Forrester Wave
“We're in the top quartile of Forrester Wave and several analysts”
Valerie Peck Mar 12, 2022 ▶ 7:04 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022 bullish
Assertion Not checkable as stated
Sweet CX maintains over 100% net dollar retention
“So then the question is, did you upsell other customers to make up the 20,000? Yes, yes. Okay, so you're above a hundred percent net dollar retention then? Correct.”
Valerie Peck Mar 12, 2022 ▶ 12:18 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022
Assertion Not checkable as stated
Sweet CX and consulting agency are bootstrapped and profitable
“The consultancy has been around since 2002 bootstrapping and profitable and sweet CX has been around since 2013 and sweet bootstraps and profitable”
Valerie Peck Mar 12, 2022 ▶ 9:14 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022
Assertion Not checkable as stated
Sweet CX has grown 20% annually for several years
“We've been growing about 20% a year, year over year for the last two or three years, even with COVID.”
Valerie Peck Mar 12, 2022 ▶ 6:44 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022 neutral
Disclosure
Sweet CX charges $26k enterprise ACV and $10k setup fee
“So it, the annual enterprise view is a roughly 26,000 dollars, and then there's a 10,000 dollar kickstart to get people going. We have clients who pay us over a 100,000 dollars a year to guarantee their time so that we can coach them and help them as well.”
Valerie Peck Mar 12, 2022 ▶ 2:46 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Mar 12, 2022
Disclosure
Sweet CX operates with five full-time staff and up to 18 contractors
“We have five virtual full-time people. So we are a gig group where five of us are working full-time, several on contracts, several employees, and then we can expand up to 18 people depending on the workload and what's needed.”
Valerie Peck Mar 12, 2022 ▶ 12:38 $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it?
Feb 8, 2023
Disclosure
QuestionPro paid just under $700k in upfront cash for Sweet CX
“Little less than 700 and change, I think. Right. 700 and change was my exposure.”
Vivek Bhaskaran Feb 8, 2023 ▶ 10:52 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Feb 8, 2023
Disclosure
QuestionPro acquired Sweet CX for 2x revenue with kickers to 3x
“So I think it was, it ended up being two X with some kickers, if, you know, if it could go up all the way to three X if certain, kind of, obviously, benchmarks are met.”
Vivek Bhaskaran Feb 8, 2023 ▶ 8:12 Bootstrapped to $30m By Acquiring Smaller Companies for 2x, How Question Pro Did It
Apr 5, 2023 positive
Assertion Not checkable as stated
Peck: QuestionPro acquired SweetCX to unify its disparate software tools
“We plug a hole for QuestionPro because they didn't have a tool to pull a lot of their different products and tools together. And they fill a lot of little holes for us because they have the tools that we normally use on the consulting side of the business.”
Valerie Peck Apr 5, 2023 ▶ 2:06 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023 neutral
Disclosure
QuestionPro demanded an asset deal for immediate year-one tax write-downs
“Because he wanted an asset deal, because he can write a hundred percent of the cost of the company down and immediately in year one.”
Valerie Peck Apr 5, 2023 ▶ 14:20 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023
Disclosure
SweetCX qualified for Section 1202 QSBS to eliminate capital gains
“We are a qualified SB-twelve-o-two company, which in short terms means that we incorporated under the terms that if we stayed in business for five years and then we sold under this particular incorporation phase, we had no capital gains for any of the sharehol…”
Valerie Peck Apr 5, 2023 ▶ 6:54 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023 positive
Disclosure
QuestionPro acquired SweetCX's intellectual property in October 2022
“Probably four months of up and back, with a couple of little halts in the middle we came to an agreement, and we sold the intellectual property of the consulting firm to Sweet CX, and then the team at Question Pro purchased Sweet CX. So that was back in Octobe…”
Valerie Peck Apr 5, 2023 ▶ 3:57 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023
Disclosure
SweetCX minority shareholders waived equity to boost founder payout in acquisition
“What we actually did, interestingly enough, is a couple of my shareholders said that they would waive their shares so that we could then pump those up a little bit. And the two founders who did most of the work, my CTO and myself, we get a little bit of a bump…”
Valerie Peck Apr 5, 2023 ▶ 8:38 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023
Disclosure
QuestionPro structured the SweetCX acquisition as an installment sale
“Well, because we did an installment sale.”
Valerie Peck Apr 5, 2023 ▶ 9:26 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023 bullish
Prediction Not checkable as stated
Peck projects SweetCX will generate $1.8M to $2.0M revenue in 2023
“We're expected to do between 1.8 and two million.”
Valerie Peck Apr 5, 2023 ▶ 5:34 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Apr 5, 2023 positive
Assertion Not checkable as stated
SweetCX closed a $550,000 contract expansion with an existing client
“And in the meantime, we got a whale of a client one that had been our client for a couple of years. Doubled again what they had been doing from a functional perspective with us, and I think our contract was 550,000.”
Valerie Peck Apr 5, 2023 ▶ 4:34 Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
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