Peck: Sweet CX launched with enterprise clients Lexus and Wells Fargo
Valerie Peck · $800k Bootstrapped SaaS Spun Out of $3m Agency, how'd she do it? · Mar 12, 2022 · at 5:06
Valerie Peck, founder of Sweet CX, details the enterprise clients that first licensed her journey mapping tool spun out from her consulting firm.
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“So our clients to begin with were folks like Lexus and Wells Fargo no small names and most of the clients we have are still with us because they found that it is a very valuable tool for their ongoing success.”
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“Because he wanted an asset deal, because he can write a hundred percent of the cost of the company down and immediately in year one.”
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“Unfortunately, buyers are set up so that they want to do an asset purchase, and an asset purchase then results in a 50% capital gains cost for the sellers. So, interestingly enough, our tax code is not designed to be particularly conducive to M&A.”
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“You know, the software game, when you have consulting associated with professional services and software, it devalues the EBITDA instead of increasing it.”
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