SweetCX founder Valerie Peck explains the tax conflict between buyers seeking asset depreciation and sellers seeking Section 1202 QSBS tax exemption.
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“Unfortunately, buyers are set up so that they want to do an asset purchase, and an asset purchase then results in a 50% capital gains cost for the sellers. So, interestingly enough, our tax code is not designed to be particularly conducive to M&A.”
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More from Valerie Peck
Disclosure
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Valerie PeckApr 5, 2023▶ 8:38Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Insight
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Disclosure
QuestionPro demanded an asset deal for immediate year-one tax write-downs
“Because he wanted an asset deal, because he can write a hundred percent of the cost of the company down and immediately in year one.”
Valerie PeckApr 5, 2023▶ 14:20Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
Insight
Mixing consulting with software devalues SaaS EBITDA multiples
“You know, the software game, when you have consulting associated with professional services and software, it devalues the EBITDA instead of increasing it.”
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Disclosure
QuestionPro acquired SweetCX's intellectual property in October 2022
“Probably four months of up and back, with a couple of little halts in the middle we came to an agreement, and we sold the intellectual property of the consulting firm to Sweet CX, and then the team at Question Pro purchased Sweet CX. So that was back in Octobe…”
Valerie PeckApr 5, 2023▶ 3:57Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
AssertionNot checkable as stated
SweetCX closed a $550,000 contract expansion with an existing client
“And in the meantime, we got a whale of a client one that had been our client for a couple of years. Doubled again what they had been doing from a functional perspective with us, and I think our contract was 550,000.”
Valerie PeckApr 5, 2023▶ 4:34Acquired! Why She Sold her Bootstrapped $800k ARR Company for $3m
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