Suzy

includes Suzy Live, Suzy Home

49 statements across 4 episodes · 28 bullish · 0 bearish · 1 people on the record · first statement Feb 3, 2018 by Matt Britton · said 91 times in 5 episodes since 2018 · across every show →

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brought up most by Nathan Latka (73), Matt Britton (18)

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Everything said about Suzy, oldest first

Feb 3, 2018
Disclosure
Britton: Suzy Cannot Spin Out Until Shared Venture Debt Is Paid Down
“We have venture debt, so that sits on top of both companies. So you can't spin a business unit off until you pay the venture debt down a but yes, eventually that's the, it will be two separate operating companies because an agency model is completely different…”
Matt Britton Feb 3, 2018 ▶ 15:43 924 How to Spin a Million Dollar SaaS Company Out of Media Agency
Feb 3, 2018
Disclosure
Britton: Suzy targets high six-figure to low seven-figure brand deals
“Yeah, it's, we shoot for high, high six figures, low seven figure deals with brands.”
Matt Britton Feb 3, 2018 ▶ 16:56 924 How to Spin a Million Dollar SaaS Company Out of Media Agency
Feb 3, 2018 bullish
Assertion Not checkable as stated
Britton: Suzy has about 75 enterprise customers licensing its platform
“About 75 enterprise customers who are licensing the product from us”
Matt Britton Feb 3, 2018 ▶ 13:43 924 How to Spin a Million Dollar SaaS Company Out of Media Agency
Feb 3, 2018 neutral
Prediction Not checkable as stated
Britton: Suzy will probably not break $1M MRR by year-end
“By the end of this year, probably not, but we're well in our way.”
Matt Britton Feb 3, 2018 ▶ 14:46 924 How to Spin a Million Dollar SaaS Company Out of Media Agency
Feb 3, 2018 positive
Disclosure
Britton: Suzy's revenue is entirely software ARR
“Now I could tell you the business we're doing right now on the Susie side is all ARR. It's all software revenue because it really is a software driven platform where crowd tap in the past was almost like a tech enabled service.”
Matt Britton Feb 3, 2018 ▶ 8:55 924 How to Spin a Million Dollar SaaS Company Out of Media Agency
Feb 3, 2018 bullish
Assertion Not checkable as stated
Britton: Suzy MRR is way above $200K
“Oh, we're way above 200 grand.”
Matt Britton Feb 3, 2018 ▶ 14:34 924 How to Spin a Million Dollar SaaS Company Out of Media Agency
Aug 30, 2021 neutral
Assertion Not checkable as stated
Britton: Suzy Received Inbound Acquisition Offers of 10x to 12x ARR
“We've had people throw around, you know, between 10 to 12 times revenue. Not recently because we haven't even entertained the ARR rather, but we haven't even entertained the offers as of late.”
Matt Britton Aug 30, 2021 ▶ 17:47 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 positive
Assertion Not checkable as stated
Britton: Suzy's Average Contract Value Reached $110k
“So you're talking about 65,000. Right now it's at 110,000.”
Matt Britton Aug 30, 2021 ▶ 6:52 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 positive
Disclosure
Britton: Suzy is actively pursuing acquisitions with a debt facility
“We are, we're looking at companies in a variety of different categories, whether it's syndicated research, we have our own audience, our own consumer audience. So we're, we have interest in, in expanding that around the world as well as getting into other nich…”
Matt Britton Aug 30, 2021 ▶ 13:57 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021
Assertion Not checkable as stated
Britton: Suzy has grown to about 350 enterprise customers
“We're about three 50.”
Matt Britton Aug 30, 2021 ▶ 3:27 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021
Assertion Not checkable as stated
Britton: Suzy splits 18 quota-carrying reps into 11 net new and 7 expansion
“Seven are on the expansion team right now and 11 are on the net new.”
Matt Britton Aug 30, 2021 ▶ 5:16 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021
Assertion Not checkable as stated
Britton: Suzy can secure debt financing at around 8% interest
“Fairly cheap. I mean, it depends on how you define cheap. I mean, it's not credit card debt. You're looking at probably eight percent. We can do that, especially with the cash on our balance sheet.”
Matt Britton Aug 30, 2021 ▶ 14:25 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 positive
Assertion Not checkable as stated
Britton: Suzy's Large Customers Have 145% NRR vs 58% for Small Ones
“The big company, big spend companies do about a 145% net revenue retention, while the small company, small spend companies do about 58% net revenue retention.”
Matt Britton Aug 30, 2021 ▶ 7:24 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 neutral
Disclosure
Britton: Majority of Suzy's $46M round went to balance sheet
“The majority of it did.”
Matt Britton Aug 30, 2021 ▶ 11:30 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 bullish
Assertion Contradicted
Britton: All market research competitors must buy users from programmatic platforms
“We own the app. We own the brand. We own the users. Every other company actually has to buy users from a programmatic audience platform. If they want to provide an audience, we were almost, we have a vertical model.”
Matt Britton Aug 30, 2021 ▶ 15:56 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 positive
Assertion Not checkable as stated
Britton: Suzy operates with gross margins in the mid-70s
“Well, I mean, I look at it, what's the gross margin of our company and our gross margins are in the mid seventies, which is good for SAS.”
Matt Britton Aug 30, 2021 ▶ 15:37 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 bullish
Disclosure
Britton: Taking Suzy public is the NBA championship of business
“I want to take the company public. I don't want to sell it. I mean, obviously never say never, but I've already sold the business. I'm, I want to me, that's the NBA championship of business is taking company public. And that's what I want to do.”
Matt Britton Aug 30, 2021 ▶ 17:58 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021
Assertion Not checkable as stated
Britton: Suzy's ARR growth is 60% net new and 40% expansion
“And we've got a sixty-forty mix in terms of our revenue AR growth each year net news, 60%, 40% expansion.”
Matt Britton Aug 30, 2021 ▶ 5:21 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 positive
Opinion
Britton: SaaS generates value far faster than agency models
“It just goes to show you how much better of a model SAS is than an agency model, because that took me 12 years to get that exit. And, you know, we're probably 10 times as valuable or Close. Right. After only being in business for three and a half years”
Matt Britton Aug 30, 2021 ▶ 13:30 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 bullish
Prediction Not checkable as stated
Britton: Suzy's 2021 ARR Will Be Between $35M and $45M
“So our ARR is, is, you know, this year going to be, Between 35 and forty-five million.”
Matt Britton Aug 30, 2021 ▶ 8:04 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 positive
Assertion Not checkable as stated
Britton: Suzy's Crowdtap has 1.4M registered and 50k-100k monthly active users
“So we have 1.4 million registered users of CrowdTap that are on gamified apps on both iOS and Android on a monthly basis. You know, you have anywhere between 50 to a 100,000 that are active in some way, shape, and form because they're targeted by our clients b…”
Matt Britton Aug 30, 2021 ▶ 14:57 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 neutral
Assertion Not checkable as stated
Britton: Consumer gift rewards cost Suzy 10% to 15% of revenue
“It comes out to around 10 to 15% of our revenue. That's our biggest line item in COGS.”
Matt Britton Aug 30, 2021 ▶ 15:30 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 positive
Assertion Supported
Britton: Suzy's clients include P&G, J&J, Microsoft, and Coca-Cola
“Our clients are Procter & Gamble, Johnson & Johnson, Microsoft, you know, Coca-Cola, you know, we have blue chip companies who aren't going to go away.”
Matt Britton Aug 30, 2021 ▶ 11:05 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 bullish
Prediction Not checkable as stated
Britton: Suzy at $100M ARR Will Have $250k–$400k ACV
“And I see our company at a hundred million ARR having a 250,002 400,000 ACV and, you know, maybe even having less customers”
Matt Britton Aug 30, 2021 ▶ 7:06 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 neutral
Disclosure
Suzy raised $20M across its Series C and extension rounds in 2020
“We put about twenty million dollars on the balance sheet through a series C and a series C extension round. The Series C code in March, 2020, the extension around close around September, 20, 20.”
Matt Britton Aug 30, 2021 ▶ 8:56 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021
Disclosure
Britton: Suzy targets a 5-to-1 quota-to-OTE ratio for sellers
“I mean, we shoot for a five to one ratio. So for every five dollars sold, our seller gets a dollar and, you know, on target earnings, obviously it varies within our sellers.”
Matt Britton Aug 30, 2021 ▶ 4:30 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021
Disclosure
Britton: Owns between 5% and 15% equity in Suzy
“I mean, that I'd rather, let's just say it's less than 15% and more than five percent.”
Matt Britton Aug 30, 2021 ▶ 11:56 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Aug 30, 2021 positive
Assertion Not checkable as stated
Suzy maintains a burn-to-new-ARR ratio above one-to-one
“We do above a one-to-one ratio of annual burn to new ARR.”
Matt Britton Aug 30, 2021 ▶ 9:19 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Dec 20, 2022 positive
Assertion Not checkable as stated
Britton: Suzy serves 400 large enterprise customers
“We have 400 large enterprises that are working with us today.”
Matt Britton Dec 20, 2022 ▶ 9:57 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Dec 20, 2022 neutral
Assertion Not checkable as stated
Britton: Suzy had $20M to $25M net burn in 2021
“No, closer to twenty-twenty-five million.”
Matt Britton Dec 20, 2022 ▶ 11:25 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Dec 20, 2022 positive
Assertion Not checkable as stated
Suzy spends 10-15% on panel rewards with 70% gross margins
“It's exactly 10 to 15%. However, we're able to really maintain the overall gross margin profile in the mid to low seventies.”
Matt Britton Dec 20, 2022 ▶ 5:18 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Dec 20, 2022 positive
Assertion Not checkable as stated
Britton: Suzy's average customer pays $150,000 per year
“So a 150,000 a year. So I guess it's about 12,013 thousand a month.”
Matt Britton Dec 20, 2022 ▶ 6:59 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Dec 20, 2022 positive
Prediction Didn’t hold up
Britton: Suzy will likely IPO in two to three years at around $200M ARR
“So who knows what, when we'd be able to IPO, I would say likely in the next two to three years, but probably closer than we're at two hundred million ARR versus a hundred.”
Matt Britton Dec 20, 2022 ▶ 15:28 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Dec 20, 2022 bullish
Prediction Not checkable as stated
Britton: Suzy expects to reach cash-flow positivity by Q4 2023
“And in that regard, we expect to be cashflow positive fourth quarter Next year.”
Matt Britton Dec 20, 2022 ▶ 12:05 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Dec 20, 2022 neutral
Assertion Not checkable as stated
Suzy spent up to 65% of revenue on R&D catching Qualtrics
“Adds peak R and D was 60, 65% of revenue because we had to catch up the Qualtrics, right?”
Matt Britton Dec 20, 2022 ▶ 11:39 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Dec 20, 2022 bullish
Prediction Not checkable as stated
Britton: Suzy will reach high $80M to low $90M ARR by late 2023
“We'll, we'll be in the high eighties to low nineties a year from now.”
Matt Britton Dec 20, 2022 ▶ 15:04 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Dec 20, 2022
Disclosure
Britton: Suzy Targets Super Enterprises Making Over $5B in Revenue
“Our ideal customer profile is what we call super enterprises, a company that do over five billion a year in revenue. We primarily focus on technology food and beverage, packaged goods, financial services companies in, in those in that overall revenue tier.”
Matt Britton Dec 20, 2022 ▶ 1:58 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Dec 20, 2022 neutral
Assertion Not checkable as stated
Britton: Suzy's CrowdTap has 1M registered users and 50k-100k MAUs
“You're talking about our CrowdTap consumer panel which we have a million registered users on, and on a monthly basis, you are correct, it's anywhere between 50 and a 100,000.”
Matt Britton Dec 20, 2022 ▶ 3:23 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Jan 30, 2024
Disclosure
Britton: Suzy's 2021 Series D valued the company at 10x ARR
“It was closer to about three hundred million of post money. We had a 10 X valuation. We had a 10 X valuation, which is a healthy multiple because we didn't get above our skis. A lot of, we had term sheets with higher multiples. I'm happy that we took The 10 X …”
Matt Britton Jan 30, 2024 ▶ 8:01 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024 neutral
Disclosure
Britton: Suzy's services team generates approximately 16% of total revenue
“Our Center of Excellence team, which is about 16% of our revenue, is an important component of kind of guiding our clients down that digital transformation journey within research”
Matt Britton Jan 30, 2024 ▶ 6:04 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024 bullish
Prediction Not checkable as stated
Britton: Suzy expects to grow revenue by 30% to 32% in 2024
“We're going to grow about 30% this year. Maybe 32%.”
Matt Britton Jan 30, 2024 ▶ 11:25 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024 bullish
Disclosure
Britton: Suzy will reach profitability and $100M ARR without raising again
“We have enough capital to get us through to profitability. And because of that, we don't have to raise anymore. We can get past a hundred million mark based on a hundred million we've raised.”
Matt Britton Jan 30, 2024 ▶ 8:59 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024
Disclosure
Britton: Suzy raised a $10M internal cushion round in late 2022
“We did a tiny internal round at the end of 20, 22. We went out to market. We were just needing an extra ten million dollars almost for cushion because the market was so uncertain. At that point, still kind of is. So we want to pat our balance sheet a little bi…”
Matt Britton Jan 30, 2024 ▶ 7:31 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024 positive
Assertion Not checkable as stated
Britton: Suzy maintains a 75% blended gross margin despite including services
“Our gross margins are 75%. Blend it, including the services which really shows you that we really are running a SaaS business and not a tech-enabled service business, which traditionally runs in the mid to low sixties.”
Matt Britton Jan 30, 2024 ▶ 11:02 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024
Assertion Not checkable as stated
Britton: Suzy generated mid-$60M in revenue during 2023
“A little lower than that, in the mid sixties.”
Matt Britton Jan 30, 2024 ▶ 9:16 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024 positive
Assertion Not checkable as stated
Britton: Suzy maintains 96% enterprise logo retention and low-80s GRR
“If you're looking at gross revenue retention in the pure sense we're probably in the low eighties and definitely higher within the enterprise. However, our logo retention with the enterprise is 96%.”
Matt Britton Jan 30, 2024 ▶ 13:21 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024 bullish
Prediction Not checkable as stated
Britton: Suzy will burn under $10M in 2024, achieving cashflow positivity
“We ended at a run rate closer to burning a million a month. And we're going to be sub ten million burn in 20, 24, and then cashflow positive in 20, 25.”
Matt Britton Jan 30, 2024 ▶ 15:28 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024 bullish
Prediction Partly held up
Britton: Suzy will reach $100M ARR by mid-2025
“We will be there in the middle of 20, 25.”
Matt Britton Jan 30, 2024 ▶ 9:09 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Jan 30, 2024 positive
Assertion Not checkable as stated
Britton: Suzy achieved nearly 130% net revenue retention in its enterprise segment
“We ended this year close to a 130% net revenue retention within the enterprise and enterprise defined by that two billion plus number, or I think it's one and a half. I can't remember the last definition we had. It's about 80% of our business. So we have that …”
Matt Britton Jan 30, 2024 ▶ 11:48 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
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