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every year anyone David Zitoun 34Nathan Latka 19

Verbatim, from the transcripts: the passages where Submagic comes up

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How I Built my AI Tool SubMagic to $667k/Month With a Tiny Team and No Funding Jun 10, 2025 · 53 mentions

  • ▶ 0:40 Nathan Latka He is building submagic.co. 6 times in the scene
  • ▶ 2:31 David Zitoun Uh, he spent like eight years before building some magic, building a website builder, and he learned about like the importance of simplicity and how you can make everything in three clicks and editing videos.
  • ▶ 3:56 David Zitoun So we, we started with, uh, we said the captions on some magic. 2 times in the scene
  • ▶ 5:51 David Zitoun And this is one of the reasons why Submagic, we, we grew that fast is that we were, we've been able to test a lot of things very fast and to iterate.
  • ▶ 8:34 David Zitoun We have the people who are using some magic for themselves, for their own videos.
  • ▶ 9:26 David Zitoun There is a freemium at Submagic. 2 times in the scene
  • ▶ 12:02 David Zitoun Um, and then short form because at the beginning of some magic, we had like a lot of like a viable short form content coming, not from us, but from users saying like, Hey, I discovered this new tool called sub magics. 2 times in the scene
  • ▶ 12:56 David Zitoun I think it was 30 days after we had our first customers, because at the beginning of Submagic, we had zero euros to invest into marketing, and I was used to do affiliate marketing in my first company, where I was myself an affiliate for… 7 times in the scene
  • ▶ 18:04 David Zitoun No, we, we would love to, but he, he, he, he's not an affiliate of SoMagic.
  • ▶ 19:50 David Zitoun At the beginning of Submagic, we push super hard on the brand and on the marketing through affiliation, SEO, paid ads, influence marketing, and there is this kind of, like, word of mouse that have been driven a lot of growth for Submagic. 5 times in the scene
  • ▶ 23:32 David Zitoun Uh, but what I can tell you is the pigs that you saw, it's a test that we, we have been trying is like, we, we launched free tools strategy at some point at some magic. 3 times in the scene
  • ▶ 26:39 Nathan Latka So you guys are bootstrapped to eight million bucks of revenue.
  • ▶ 30:15 David Zitoun Are coming from Submagic. 4 times in the scene
  • ▶ 33:12 Nathan Latka In other words, I want to be able to hover over this moment here and have you guys tell me the logic you use to pick this thing. 6 times in the scene
  • ▶ 40:27 David Zitoun Um, so the, the, the way we calculate the churn is like, when I say it's 15%, it's like, if you're, we have a hundred customers at the beginning of the month, at the end of the month, 15% of them will leave some magic. 5 times in the scene
  • ▶ 43:29 Nathan Latka I mean, what an incredible story, uh, again, launched in, you know, call it, uh, 20, 23, May, 20, 23 first customer launched the affiliate program shortly after that hit a million bucks of ARR in three months, did a product hunt launch… 6 times in the scene
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