Steve Hartert

8 statements across 2 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Mar 27, 2018 by Steve Hartert · across every show →

On the record as a speaker too: Steve Hartert's record, appearances and statements → this page counts the times other people say the name.

Everything said about Steve Hartert, oldest first

Mar 27, 2018

Disclosure

Hartert: JotForm acquires paid customers for far less than $20 to $30

“I think we would go as high as maybe 20 to 30 dollars per acquisition for a paid customer. But we're not paying anything near that, to be honest with you.”

Steve Hartert Mar 27, 2018 ▶ 10:04 976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Mar 27, 2018

Assertion Not checkable as stated

Hartert: JotForm's average revenue per user is in mid-twenties

“Right now we've got probably our average cost, our average revenue per user, probably somewhere in the mid-twenties, since we've got a pretty good mix of people.”

Steve Hartert Mar 27, 2018 ▶ 2:28 976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Mar 27, 2018 positive

Insight

Hartert: JotForm customer growth is driven by problem-focused SEO

“So what we found is by dressing specific challenges that companies face and using that as our foundation on the SEO, that's where we're finding the growth is coming from because people have a particular problem that they're trying to solve and they pop it up a…”

Steve Hartert Mar 27, 2018 ▶ 7:42 976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Mar 27, 2018 positive

Assertion Supported

Hartert: JotForm developed first drag-and-drop SaaS interface for forms

“What we developed was the very first drag and drop interface as a SAS product where somebody could just literally say, I want these fields.”

Steve Hartert Mar 27, 2018 ▶ 1:38 976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Mar 27, 2018

Assertion Not checkable as stated

Hartert: JotForm paid customers average a three-year lifetime

“According to our measurements, we have an average of right around three years with a paid customer.”

Steve Hartert Mar 27, 2018 ▶ 10:57 976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital

Jul 23, 2022 neutral

Assertion Supported

Hartert: Jotform plans range from $39/mo to $7,200/yr enterprise base

“They go anywhere high as 99 dollars a month, the 39 dollars a month for our bronze plans. And if they want to move up to our enterprise plans, again, there's a minimum of five users on that. And that starts it's about 70 to 7200 dollars a year for that without…”

Steve Hartert Jul 23, 2022 ▶ 6:35 PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Jul 23, 2022 neutral

Assertion Supported

Hartert: 5% Free-to-Paid Conversion Is the SaaS Industry Average

“I mean, a good five percent is about the industry average. It seems like for, and I'm talking about all SAS products, not just in the farm world. But a five percent conversion rate seems to be pretty solid for people.”

Steve Hartert Jul 23, 2022 ▶ 13:03 PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Jul 23, 2022 positive

Assertion Supported

Hartert: Jotform Headcount Is Closing In on 400 Employees

“I think if you looked at the head count, I'm going to say I was, I'm probably in the first 50 employees that were hired for the company. So I've seen this grow from, you know, from where we were to we were closing in on 400 employees now.”

Steve Hartert Jul 23, 2022 ▶ 1:50 PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Steve Hartert

Everything said about Steve Hartert, oldest first

Turn any episode into a week of clips.