Steve Hartert, VP of Enterprise Operations at Jotform, explains the pricing tiers for Jotform's single-user and enterprise offerings.
Prediction Not checkable as stated
Hartert: Jotform Aims for $150M ARR While Remaining Fully Bootstrapped
“Probably the first one. Yeah, I mean, that's really kind of been our mantra since day one. That's our CEO's whole, you know, methodology to it, and it's worked great for us.”
Assertion Supported
Hartert: 5% Free-to-Paid Conversion Is the SaaS Industry Average
“I mean, a good five percent is about the industry average. It seems like for, and I'm talking about all SAS products, not just in the farm world. But a five percent conversion rate seems to be pretty solid for people.”
Insight
Hartert: Constantly Adjusting Freemium Paywalls Confuses SaaS Customers
“We don't want to sit there and keep kind of adjusting that, that threshold, because then it becomes confusing to the, to our customers, because they'll say, wait a second, last month it was this month it's that, and now you've got people all over the place on …”
Assertion Supported
Hartert: JotForm developed first drag-and-drop SaaS interface for forms
“What we developed was the very first drag and drop interface as a SAS product where somebody could just literally say, I want these fields.”
Assertion Not checkable as stated
Hartert: Freemium SaaS conversion averages 6.5-7%, and JotForm exceeds it
“It's about six and a half to seven percent is average. And when you have a freemium model, like what we have but I say our user base, our paid user bases is beyond that.”
Assertion Not checkable as stated
Hartert: JotForm monthly recurring revenue is north of $4.5 million
“Yeah, I would say that's pretty, pretty much in the ballpark.”