Proleads

21 statements across 2 episodes · 3 bullish · 2 bearish · 1 people on the record · first statement Feb 8, 2017 by Anders Fredriksson · said 29 times in 5 episodes since 2017 · across every show →

Mentions by year

brought up most by Nathan Latka (23), Anders Fredriksson (6)

tap a year for its mentions
001022042017201820192020episodesmentions
0242017201820192020episodes it came up in
007.521542017201820192020episodesmentions per episode

every mention, scene by scene, with the transcript →

Everything said about Proleads, oldest first

Feb 8, 2017 neutral
Assertion Not publicly verifiable
ProLeads has raised roughly $500,000 in total funding
“So for us, it was the a hundred K. So but then after that, we also, we raised some money during the program from friends and family. From friends and family. And then we raised some additional Sort of notes here and there in the past year as well. So we're tot…”
Anders Fredriksson Feb 8, 2017 ▶ 8:02 EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
Feb 8, 2017 bullish
Prediction Not checkable as stated
ProLeads targets $1 million ARR by end of Q3 2017
“So our goal is by end of Q three to be at a million AR.”
Anders Fredriksson Feb 8, 2017 ▶ 11:54 EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
Feb 8, 2017 neutral
Disclosure
ProLeads pricing averages around $75 per user per month
“So let's say that we can say that it's about the cost per seat varies, but it's around 75 bucks per user per month.”
Anders Fredriksson Feb 8, 2017 ▶ 4:43 EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
Feb 8, 2017 positive
Assertion Not checkable as stated
New co-founder Brendan Short scaled Wiser to over $200k MRR
“So we recently got a new co-founder, co-founder on board, Brendan Short, who is an amazing sales guy. He was recently at Weiser and scaled that operation from about 10 KMR to I think like 200 and something MRR.”
Anders Fredriksson Feb 8, 2017 ▶ 6:56 EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
Feb 8, 2017 neutral
Assertion Not checkable as stated
ProLeads averages five to ten user seats per customer
“We can say it's between five and 10 seats per company.”
Anders Fredriksson Feb 8, 2017 ▶ 8:50 EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
Feb 8, 2017
Assertion Not checkable as stated
ProLeads joined 500 Startups after four rejections, says Fredriksson
“Actually got accepted into batch 11 after being turned down four times, and but then I emailed with them and convinced them to actually accept us.”
Anders Fredriksson Feb 8, 2017 ▶ 5:42 EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
Feb 8, 2017
Disclosure
ProLeads had roughly $1,000 MRR when applying to 500 Startups
“We had like, I don't know, a thousand bucks per month, maybe.”
Anders Fredriksson Feb 8, 2017 ▶ 6:11 EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
Feb 8, 2017 neutral
Assertion Not checkable as stated
ProLeads acquires customers without any paid marketing spend
“So we're actually not paying anything to acquire customer. I mean, of course we're paying in terms of our salaries and time and so on, but we're not doing any paid marketing.”
Anders Fredriksson Feb 8, 2017 ▶ 14:37 EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
Jun 6, 2020 neutral
Assertion Partly supported
Proleads launched in 2010 and operated for eight years before acquisition
“So the first initial launch of what eventually became probably say that was in 2010. So eight years of struggling.”
Anders Fredriksson Jun 6, 2020 ▶ 2:35 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020 negative
Assertion Not checkable as stated
Proleads suffered a brutal 50% annual customer churn rate
“Over the whole year, maybe like, 50% of the customers we sold to churn, so like terrible.”
Anders Fredriksson Jun 6, 2020 ▶ 5:22 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020 neutral
Disclosure
Proleads raised $880K to $900K in total outside capital
“Yeah, so we had raised, we raised the total of 880 or 900 or so for total for pro leads.”
Anders Fredriksson Jun 6, 2020 ▶ 10:46 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020 neutral
Disclosure
Proleads raised $150K to $200K from the Alchemist Accelerator
“So we joined the Alchemist Accelerator, and we got in an extra, I think it was, 152 hundred, something like that.”
Anders Fredriksson Jun 6, 2020 ▶ 9:24 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020
Assertion Not checkable as stated
Proleads generated $200K to $500K in ARR before its 2018 acquisition
“Let's just say that we were somewhere in the 200 to 500,000 dollar ARR.”
Anders Fredriksson Jun 6, 2020 ▶ 14:42 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020
Disclosure
Proleads benchmarked its acquisition price against venture term sheets, not revenue
“Yeah, not a revenue. It was more because we were sort of talking with, because we were talking with investors, it was more that like, okay, we have this in the one hand we have, like, we have the investment from investors in the one hand and we have the acquis…”
Anders Fredriksson Jun 6, 2020 ▶ 15:22 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020
Disclosure
The Proleads acquisition payout was structured mostly in cash
“So it was mostly cash, but there was also stock.”
Anders Fredriksson Jun 6, 2020 ▶ 16:24 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020 positive
Disclosure
Fredriksson chose to sell Proleads rather than raise an independent round
“Eventually we decided that the best chance for ourselves for a good outcome in the end would be to join forces with Alpine works instead of raising the capital and running our own.”
Anders Fredriksson Jun 6, 2020 ▶ 12:37 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020 neutral
Disclosure
Proleads spent $25K to $50K in cash to acquire Brisk's assets
“I think it was, I don't know if that's a number is actually official though, but I would say maybe, maybe in the 25 to 50 range.”
Anders Fredriksson Jun 6, 2020 ▶ 10:22 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020
Disclosure
Proleads acquired Brisk's technology assets in a six-figure deal
“It was in a six figure deal.”
Anders Fredriksson Jun 6, 2020 ▶ 7:22 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020
Assertion Not publicly verifiable
Proleads sold for more than double its $900K in raised capital
“I can't say the exact amount, but it was, More than two X the amount.”
Anders Fredriksson Jun 6, 2020 ▶ 15:58 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020 negative
Disclosure
Proleads sold because its product was too complex for junior SDRs
“We had a major problem, which was part of the decision to sell, actually. So the way I like to describe it is that we developed this sort of, imagine that we built this perfect race car that was like, you know, race tune Ferrari that was perfect for driving on…”
Anders Fredriksson Jun 6, 2020 ▶ 3:57 "He Raised $900k And Sold For $1.8m... Why? "
Jun 6, 2020
Disclosure
Proleads rebranded to Hexa and made a small acquisition before selling
“Right before the acquisition, we actually sort of revamped the whole company rebranded it as Hexa. We brought on a new co-founder and we also actually made a small acquisition in that process.”
Anders Fredriksson Jun 6, 2020 ▶ 6:01 "He Raised $900k And Sold For $1.8m... Why? "
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.