Anders Fredriksson, CEO of ProLeads, discusses the company's early metrics when applying to 500 Startups.
0:00 / 0:03exact quote · 3.4s
720p mp4 · rendered on demand · StarZero watermark
“We had like, I don't know, a thousand bucks per month, maybe.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Anders Fredriksson
Insight
Accelerators force artificial MRR growth leading to post-demo churn
“At the accelerator, it's pretty common that you need to grow your MRR sort of by any means necessary. So we started doing that and we were like, we hit our weekly and monthly goals and we were growing our MRR like crazy. Problem was that after sort of demo day…”
Anders FredrikssonFeb 8, 2017▶ 12:36EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
Disclosure
Proleads sold because its product was too complex for junior SDRs
“We had a major problem, which was part of the decision to sell, actually. So the way I like to describe it is that we developed this sort of, imagine that we built this perfect race car that was like, you know, race tune Ferrari that was perfect for driving on…”
Anders FredrikssonJun 6, 2020▶ 3:57"He Raised $900k And Sold For $1.8m... Why? "
Disclosure
Fredriksson chose to sell Proleads rather than raise an independent round
“Eventually we decided that the best chance for ourselves for a good outcome in the end would be to join forces with Alpine works instead of raising the capital and running our own.”
Anders FredrikssonJun 6, 2020▶ 12:37"He Raised $900k And Sold For $1.8m... Why? "
PredictionNot checkable as stated
ProLeads targets $1 million ARR by end of Q3 2017
“So our goal is by end of Q three to be at a million AR.”
Anders FredrikssonFeb 8, 2017▶ 11:54EP 564: Proleads Passes 100 Customers, $75 ARPU Helping You Find Better Leads with CEO Anders Fredriksson
AssertionNot checkable as stated
Proleads suffered a brutal 50% annual customer churn rate
“Over the whole year, maybe like, 50% of the customers we sold to churn, so like terrible.”
Anders FredrikssonJun 6, 2020▶ 5:22"He Raised $900k And Sold For $1.8m... Why? "
Disclosure
Proleads raised $880K to $900K in total outside capital
“Yeah, so we had raised, we raised the total of 880 or 900 or so for total for pro leads.”
Anders FredrikssonJun 6, 2020▶ 10:46"He Raised $900k And Sold For $1.8m... Why? "
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.