Polygraph Media

9 statements across 1 episodes · 2 bullish · 2 bearish · 1 people on the record · first statement May 5, 2018 by Chris Treadaway · said 8 times in 1 episodes since 2018 · across every show →

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brought up most by Nathan Latka (8)

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2018 8 mentions in 1 episode

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Everything said about Polygraph Media, oldest first

May 5, 2018 negative
Assertion Not checkable as stated
Polygraph Media's initial SaaS product stalled under $100k in monthly revenue
“Yeah, it wasn't, it was less than a hundred grand a month. It was not taking off.”
Chris Treadaway May 5, 2018 ▶ 4:21 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
May 5, 2018
Assertion Not checkable as stated
Treadaway: Polygraph Media operates with about a dozen clients
“We have about a dozen clients, and they're, you know, sometimes they'll turn off for three weeks and turn back on.”
Chris Treadaway May 5, 2018 ▶ 7:35 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
May 5, 2018 positive
Disclosure
Polygraph Media is considering taking equity stakes in client businesses
“We're having some discussions about some of that, about whether or not we should own the equity, you know, for the entities.”
Chris Treadaway May 5, 2018 ▶ 12:20 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
May 5, 2018
Assertion Not checkable as stated
Treadaway: Polygraph Media has run over 40,000 ad campaigns
“You know, we've run probably about, I would say, in excess of 40,000 ad camp, individual ad campaigns.”
Chris Treadaway May 5, 2018 ▶ 2:14 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
May 5, 2018 bearish
Prediction Not checkable as stated
Facebook ad management fees will compress as basic problems are solved
“So what you see is over time, the fee drops because there's more entrance in the market and people solve some of the basic problems. And so we anticipate that with Facebook also, but right now we're about 10%, but when we release SAS, it won't be 10%. It'll be…”
Chris Treadaway May 5, 2018 ▶ 10:31 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
May 5, 2018 neutral
Disclosure
Treadaway: Polygraph Media charges around a 10% fee on ad spend
“Yeah, so we're about a 10%. It varies based on client and if we're getting more involved in some other ways.”
Chris Treadaway May 5, 2018 ▶ 10:08 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
May 5, 2018 positive
Assertion Not checkable as stated
Polygraph Media claims it can prove attribution for half of client revenue
“And so we're, we can prove about half, half of the revenue that a lot of our clients get when we have that level of data.”
Chris Treadaway May 5, 2018 ▶ 11:52 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
May 5, 2018
Assertion Not checkable as stated
Treadaway: Polygraph Media managed roughly $10 million in ad spend over 12 months
“I would say in the ballpark of ten million dollars in ad spend, something, something to that effect.”
Chris Treadaway May 5, 2018 ▶ 7:22 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
May 5, 2018 neutral
Disclosure
Polygraph Media generates roughly $1 million in trailing twelve-month revenue
“It's in the ballpark. I mean, it, there's some things on the strategy side that we will do that might bump that up a little bit, but more high touch kind of professional consulting stuff.”
Chris Treadaway May 5, 2018 ▶ 11:14 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
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