podcasting

“Because there isn't a discoverability issue in podcasting. What there is, is an ease of consumption issue. And what Marco did with his app, Overcast, he made it easy for people to consume the content they know they want to consume.”

“Anytime I ask a brand and say, Hey, what's, what's your highest ROI marketing channel? They'll usually say podcasting and then email.”

“No, but I think if you're a betting man, betting person, you would say Google will start indexing audio very soon, and that's what we think. So the SEO impact of podcasting will get massive, you know, for folks that have hundreds of shows.”