Parkbench

“So park bench, what we do is we actually create neighborhood focused websites and we've built a technology that actually keeps these neighborhood websites up to date automatically with local content.”

“So right now, so we started a two year, we're on our, or two and a half years in, we've already sold almost two million dollars worth.”

“Almost over 80% of the realtors who buy our product buy it on the first call.”

“So, so far in the past three weeks, we've spent 5000 dollars and we've made 55,000.”

“We're at about a 70 thousand dollar run rate. Monthly run rate.”

“We've tried it once or twice where we've talked to the brokerage and they take a lot more time than just going directly to the individual sales rep. Approval process, all this stuff.”

“Right now, probably including the sales commission, probably about 400 dollars.”

“So a realtor pays us anywhere from 3000 a year to 6000 a year. And that's a yearly sponsorship. They pay up front, so we get the revenue up front, and because we're a bootstrap company, that was really important to us at the beginning.”

“Right now, because they sign on for a year, about half of them sign on for the second year as well.”

“So our actual MRR is about 67,000. Because we get it all up front this month, we did about 98,000.”

“So we're in 500 startups right now. This is the first money we've ever taken.”

“So 2016, we're on pace to doing over a million.”

“So right now, we've never had a neighborhood that someone dropped off on that another realtor didn't pick it up again.”

“Last year was 1.9.”

“Lifetime because our lifetime value, I know you're gonna ask is 13,163.”

“Like, that's our current run rate right now would be 6.3.”

“We get about 60 to a hundred realtors a day contacting us wanting to be the digital mayor of their neighborhood.”

“Our CAC is six, seven six 76.”

“Eight, 840.”

“Today we have about over a thousand.”

“There's now 30 employees. Last month was May. We did 628,000 dollars in revenue.”

“So we build neighborhood focus websites for real estate agents and we sell the entire package up front for around on average, 4500 dollars for the whole year.”

“So our gross margin is over 90%.”

“You can't just go from 65,000 dollar a month ad spend to, you know, 200,000 and get double the leads. It'll cost, it starts to get a lot more expensive per lead, less quality, they start seeing your ads way too many times”

“We now have a 2.75 monthly churn. So a lot of our clients, a lot more of our clients are staying with us. That's about, I think, 65, 70% renewal rate.”