Amanda Newman, co-founder of Parkbench, breaks down the company's customer lifetime value calculated over a three-year lifespan.
0:00 / 0:04exact quote · 4.8s
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“Lifetime because our lifetime value, I know you're gonna ask is 13,163.”
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More from Amanda Newman
AssertionNot checkable as stated
Newman: Parkbench generated $55k on $5k Facebook ad spend
“So, so far in the past three weeks, we've spent 5000 dollars and we've made 55,000.”
Amanda NewmanJul 12, 2016▶ 8:40EP 353: $880k '15 Real Estate Agents Paid Her - For What? With Amanda Newman at ParkBench
AssertionNot checkable as stated
Parkbench generated $628,000 in May 2017 revenue with just 30 employees
“There's now 30 employees. Last month was May. We did 628,000 dollars in revenue.”
Amanda NewmanAug 5, 2017▶ 5:12742: This Founder Crowns Real Estate Agents "Mayors", Grows From $700k to $6.4M in Under 12 Months
Insight
Scaling realtor Facebook ads past $65,000 monthly hits severe diminishing returns
“You can't just go from 65,000 dollar a month ad spend to, you know, 200,000 and get double the leads. It'll cost, it starts to get a lot more expensive per lead, less quality, they start seeing your ads way too many times”
Amanda NewmanAug 5, 2017▶ 10:02742: This Founder Crowns Real Estate Agents "Mayors", Grows From $700k to $6.4M in Under 12 Months
AssertionNot checkable as stated
Parkbench reaches a $6.3 million annualized revenue run rate
“Like, that's our current run rate right now would be 6.3.”
Amanda NewmanAug 5, 2017▶ 21:00742: This Founder Crowns Real Estate Agents "Mayors", Grows From $700k to $6.4M in Under 12 Months
AssertionNot checkable as stated
Newman: Over 80% of Parkbench buyers close on the first call
“Almost over 80% of the realtors who buy our product buy it on the first call.”
Amanda NewmanJul 12, 2016▶ 9:20EP 353: $880k '15 Real Estate Agents Paid Her - For What? With Amanda Newman at ParkBench
AssertionNot checkable as stated
Newman: Every dropped Parkbench neighborhood has been reacquired by another realtor
“So right now, we've never had a neighborhood that someone dropped off on that another realtor didn't pick it up again.”
Amanda NewmanJul 12, 2016▶ 11:08EP 353: $880k '15 Real Estate Agents Paid Her - For What? With Amanda Newman at ParkBench
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