marketing automation
5 statements across 4 episodes · 2 bullish · 1 bearish · 4 people on the record · first statement Jan 9, 2017 by Darian Shirazi · across every show →
Everything said about marketing automation, oldest first
Jan 9, 2017 positive
Dec 4, 2018 bullish
Oechsle: CRMs Have Superior Stickiness Compared to Marketing Automation Tools
“And the reason being is that it's super easy to switch out a marketing automation software, right? It's like, let me take my stuff out of there and put it in something else. If you design and start running your business on a solid CRM, it's a little bit more d…”
Dec 4, 2018
Owning Conversion Requires CRM, Marketing Automation, and Service, Says Oechsle
“CRM is, is not where, where it's at. It's conversion and retention. If you look about where all the big boys are going right now, what are they all doing? They're all going after three legs of a stool that is makes up what I call conversion retention. And that…”
Jun 12, 2019 negative
Leonard: Agencies rarely buy annual software or own-site automation due to cost
“No agencies will typically pay up front for an annual plan. Like, I know that our competitors are selling annual plans, but if you go look at any agency website, how many of them actually have marketing automation on their site? Very few. Because they just can…”
Jul 4, 2019
SaaS companies cannot profitably solve the customer education problem in marketing
“One of the problems with marketing automation is that you give people a fishing pole and they still don't know how to use it. And that's a problem that as soft, that as a software company, it's very difficult for us to solve profitably”